Focusing on Design
A typical website can be in development from four to six months, with design easily accounting for a third of that time. Here are a few tips for helping your client stay focused during the design phase and keep the project moving along.
Resource Roundup: Things Agencies Should Know About
A seemingly random collection of digital nerdery including the best web storytelling I've ever seen, a personal plug, some good thinking on the psychology of selling and decision-making, and using data to figure out when to send marketing emails, among other things...
Are Clever Navigation Names Worth the Confusion?
You're finally ready to redesign the ball and chain site you've been anchored to for years. You want to feel inspired and take some chances. You don't want to look anything like your competitors and most importantly, you want your site to feel like you.
Security and Shopper-Focused Technology
I just saw a post from the NYTimes Bits blog about R&D Visa has been doing to create a "universal digital wallet." It's an interesting concept, for sure, but one that I think presents more questions about the technology and user experience than it answers (so far)...
Are Your Designs Attention-Friendly?
We partner with so many great, talented agencies that we don't have to say much about design. That's a relief to me, because even though I have plenty of opinions on design, I find it harder to defend them than opinions on other things (and oh yes, I have plenty of those, too) related to what we do. But even though some aspects of design
Custom Reporting in Google Analytics
The custom reports tool in Google Analytics may very well be the most powerful and most underused piece of functionality that the free service offers. It is definitely the most flexible. I have put together a simple 4-step guide on how to get started using this often intimidating tool.
Resource Roundup for April 29, 2011
Last week, there were a bunch of articles on tracking and privacy being passed around. I'm glad to see this topic gaining interest and remaining in the zeitgeist. That and more in this round-up...
Three Tips for Simple Usability Tests
Steps for Top Content page review
Recently I've found a useful new approach to TMS site-review calls with clients: rather than looking a certain areas of interest across the site (for instance, let's say, a sitewide meta title review), we evaluate one key page for certain criteria...