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Article Guest Post by Eric Holter: Agency Website Gaffe #3 – Flash by Christopher Butler on September 29, 2009 Now that Eric, our former CEO, is off to new heights in his career, I've invited him to contribute a few guest blog posts. This is the ninth of several that he'll share in the coming months... This may be the most controversial of my series on advertising agency website gaffes. I’ve been advising agencies to avoid Flash as their website platform for…, well, ever since Flash existed. Let me make it clear from the outset that I’m not against Flash. It’s a great tool that, when used properly, can have a positive impact on website design and functionality. I am, however, against Flash as the primary platform in almost every case (exceptions would include certain website applications, web-based games, and some entertainment-oriented websites)... Read Now About
Article Prospect Experience Design Post Office Delivers the End of Web 2.0 by Justin Kerr on September 25, 2009 Remember the large fonts, shiny surfaces and lickable buttons from a few years ago? Although there was some confusion about what exactly Web 2.0 was (a movement? a structure? a style?), there were definitely design elements that were emulated, copied and recycled. The United States Postal Service has never been known for cutting-edge anything, but their take on Web 2.0 style heralds the tail end of this trend. Icons that cast a shadow as well as a reflection? Really, USPS? Read Now About
Article Tracking Clicks on Your Twitter Links by Jillian Kuhn on September 22, 2009 Here's an easy Twitter trick that lets you track any links you post-- giving you basic analytics info to help boost your social media strategy.If you follow the steps below, from DailyBlogTips.com, you can see how many of your followers clicked your link, also known as a "click-through rate." Read Now About
Article Email Marketing Guest Post by Eric Holter: 6 Reasons Why Google’s Improved Flash Indexing Isn’t an “Invitation” by Christopher Butler on September 21, 2009 Now that Eric, our former CEO, is off to new heights in his career, I've invited him to author a few guest blog posts. This is the ninth of several that he'll write in the coming months... Last year, Google announced considerable improvements in their indexing of Flash based websites. One of my chief criticisms of many advertising agency websites is their propensity to adopt the Flash platform. One of the biggest problems with Flash has been its incompatibility with search engines. This improvement mitigates this problem–to some degree. After Google announced the new indexing, Brian Ussery performed an in depth analysis of how Google is actually indexing Flash content. Bottom line, there is still a long way to go for a truly search engine friendly Flash site... Read Now About
Article Content Strategy Guest Post by Eric Holter: Agency Website Gaffe #2 – The Splash Page by Christopher Butler on September 14, 2009 Now that Eric, our former CEO, is off to new heights in his career, I've invited him to contribute a few guest blog posts. This is the seventh of several that he'll share in the coming months... It Read Now About
Article Prospect Experience Design Creative Questionnaire: Steven Levesque by Justin Kerr on September 4, 2009 Steven Levesque is an award-winning exhibit and retail designer and fellow RISD alumnus. He graduated in 1990 with a BFA in Industrial Design and is currently the VP of Creative for Bella Group Design Solutions in Coppell, Texas. Read Now About
Article Using Google Analytics? Here’s a tool that I find useful. by Brian Chiou on September 3, 2009 I recently started using a plugin for my browser (Mozilla Firefox 3.5), which allows me more control over the data that Google Analytics has collected for me. For more information about what enhancements are granted and where you can add this plugin, click the read more link. Read Now About
Article Coping with Complexity by Christopher Butler on August 31, 2009 In his book "What Leaders Really Do," John P. Kotter defines management as "coping with complexity," a discipline that emerged as a necessary component of operating large, complex organizations. Just as coping with complexity is needed for managing groups of people and processes, it is also critical to managing a website. Over the past year, we've attempted to focus in on and refine the process of web development and design, beginning with the planning stages and moving all the way through to quality assurance. Time and again, the management techniques stand out as the defining characteristics of a successful process. While many of our clients begin their relationship with us primarily concerned with production issues, it is not long before coping with the complexity of the process becomes the thing they care most about. Read Now About
Article Content Strategy Guest Post by Eric Holter: Agency Website Gaffe #1 – The Browser Re-Size by Christopher Butler on August 31, 2009 Now that Eric, our former CEO, is off to new heights in his career, I've invited him to contribute a few guest blog posts. This is the sixth of several that he'll share in the coming months... As an agency consultant I spend a good deal of time visiting agency websites. I haven’t counted precisely, but a large percentage of the agency sites I visit attempt to take over my browser. These sites either launch a new window, or maximize my browser to fill the screen. Before I calmly explain why this is a very bad idea and a poor web strategy I must vent some rage… PLEASE STOP! STOP STOP STOP. YOU ARE NOT INVITED TO REARRANGE MY DESKTOP... Read Now About
Article Google Analytics Individual Qualification by Brian Chiou on August 30, 2009 "I am qualified?". Months of using Google Analytics and two weeks of studying "Google Conversion University" and "Google's Help Center", I've passed the Google Analytics Individual Qualification Exam. What does it mean to be qualified though?I'm still struggling to find out that answer as well. However, I now feel justified for taking the time while at work to study Google Analytics material and the time I spent studying while at the comfort of my own home. (Thanks to Newfangled for always advocating personal growth and development even during work hours.) The rest of the blog post will discuss preparation for the exam as well as what to expect before and after the exam. Read Now About
