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ArticleContent StrategyHow to Give New Life to Your Old Website by Jillian Kuhn on October 27, 2009You launched your website a few years ago. At the time, it featured the latest and greatest technology... But now your once-top-notch site seems to be lagging behind...More and more of our clients are finding themselves in this situation. Technology evolves so rapidly that it can be hard to keep up, and a site that's only a couple years old seems ancient! If your site falls into this category, here are a few options you can consider... Read Now About
ArticleA List of Useful Web Development Blogs published on October 22, 2009The Internet is a noisy place, with Twitter updates constantly streaming and blogs spewing out second-hand knowledge, making it difficult to find sources that are both credible and consistently good. Here are a few blogs that I follow that keep me informed on what's going on and what's next in Web technology. Read Now About
ArticleShort or Long-Form Writing? by Christopher Butler on October 22, 2009 Last week I noted a post by John Hagel called Stupidity and the Internet in my post on the The Post-Screen Web. Hagel covered several topics in that post, one of which was the web's effect upon thinking and whether short-form content makes that effect a negative one. He writes... Read Now About
ArticleWhy Did One Campaign Do Better Than Another? by Christopher Butler on October 20, 2009 Over the past several months, I've tried to keep a closer eye on how our newsletter campaigns are performing to see if I can draw any conclusions as to what makes one more successful than another. What I've decided is that it all depends upon what you mean by "successful..." Read Now About
ArticleThe Post-Screen Web by Christopher Butler on October 16, 2009 I just finished reading an insightful post by John Hagel, which he titled Stupidity and the Internet as a response to Nicholas Carr's much-discussed Atlantic piece, Is Google Making Us Stupid? I like the way that Hagel re-frames the discussion based upon form rather than effect. His idea seems to be that "the internet" (I'm going to use "the web" instead) can't be assessed in simple either/or terms of stupifying or edifying, but aught to be considered based upon its currently evolving form... Read Now About
ArticleProspect Experience DesignTracks & Trails—The Eagle Has Landed! by Jason Adams on October 16, 2009 Sarah and I are having a busy Fall! Earlier this week we launched another new site—Tracks & Trails. This was a fun and challenging project for a number of reasons, and today I want to focus on the desgin process and point out some of the cool elements that Justin created. Read Now About
ArticleProspect Experience DesignWhat’s Cool About Brahmin.com: Product Search by Sarah Dooley on October 15, 2009One site Jason and I were excited to send live recently is brahmin.com, a Massachussetts-based manufacturer of upscale handbags and other leather goods. Since the site's launch in September, we've gotten a number of comments about how good it looks (thanks to Duffy & Shanley, the agency that provided the design) and how well it performs (thanks to Dave, the developer on the project, who made sure that the site's enormous database didn't slow it down). This was a complex project with several cool features; here I want to focus on just one of them, the product search. Read Now About
ArticleWebsite Performance: You Have a New Site – Now What? by Mark O’Brien on October 14, 2009 There is a smarter way to manage your web site day to day, and year to year. How much work did you put in to the last rebuild of your website? I bet you spent months putting your site redesign above all other priorities. If not, chances are good the site isn't live yet. What happens after that site that you worked so hard on finally does go live? We've been building sites for fourteen years, and we know exactly what you do after a site goes live. Read Now About
ArticleProfessional Writing for the Unprofessional Writer by Christopher Butler on October 2, 2009 I was honored to be asked to share my (limited) writing experience with a class of undergraduates at Boston College. The image to the left is one of the slides from my presentation. The neat thing about this engagement was that it was all done online. I was asked to record a short lecture and deliver an mp3 that could be played for the class. I decided to take it a step further and put together a SlideCast so that I could make some fancy pictures, too... Read Now About
ArticleGoing live, servers and DNS for a Newfangled Site by Steve Grothmann on October 2, 2009 This post is meant to primarily be a resource for our agencies and clients, to clarify our server setup and all that going live with Newfangled requires, but since taking sites live involves the often confusing world of DNS, I hope that my attempt to simplify our process might help anybody... Read Now About
