Deep Knowledge Prospect Experience Design: A Marketer’s Guide Prospect Experience Design A Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
Deep Knowledge Email Marketing Strategy: A How to Guide for Expert Firms Email Marketing Strategy A How to Guide for Expert Firms Begin Your Education on A Guide To Outbound Marketing
Deep Knowledge How to Create a Content Strategy: Everything We Know About Content Marketing How to Create a Content Strategy Everything We Know About Content Marketing Begin Your Education on How to Create a Content Strategy
Article I Am The Average User by Lauren Clarke on June 16, 2010 I like to think of myself as above average. I graduated magna cum laude from college, was always on the... Read Now About
Article At 10 Years, a Thanksgiving by Mark O’Brien on June 15, 2010 I had as hard a time falling asleep last night as I did on June 14, 2000, which was the night before my first day at Newfangled. I'm not sure why I couldn't fall asleep last night, I even went to bed early in preparation for my big day. Today wasn't any different from any other day, though: I had a few meetings, followed up on some leads, made a bunch of new business calls, and had some great conversations with various Newfangleders. Nevertheless, the significance of this day has been unavoidable to me. Read Now About
Article What is your page’s real bounce rate situation? published on June 15, 2010 So you know you want your site to have a low bounce rate. And it's easy enough to see what the sitewide average is Read Now About
Article Content Strategy Our Mobile Architecture Explained by Dave Mello on June 9, 2010 When we recently rolled out our Mobile Suite offering, we saw the culmination of months of work building a solid and customizable set of tools. The trickiest, in some ways, was the addition of a mobile framework to our existing CMS. We had some clear goals and requirements defined from the onset, and the end result provides us with an elegant mix of new and existing development practices. Here's an overview of what we did... Read Now About
Article Prospect Experience Design Newfangled Mobile Suite FAQs published on June 9, 2010 It's been a very busy month since the launch of our new mobile suite. We've been having lots of conversations with clients about it, and now after a dozen or so web meetings under our belt, we've got a good sense of the FAQs our clients will have. Here's an overview of all these questions for anyone else out there curious about our mobile suite. Read Now About
Article I’m Trying to Find Ways to Enable Concentration by Christopher Butler on June 2, 2010 I want to string together a couple of things I've been thinking about lately as far as web reading and web content formatting is concerned. Are links within the text and pagination of longer articles helpful things or distractions that keep us from concetrating well on what we're reading? Read Now About
Article Measuring What Really Matters by Christopher Butler on May 31, 2010 Measurement means all kinds of things to different people. But measuring user engagement with a website's content is what really matters. This month, we go back to the basics, looking at the fundamental metrics of visits, referrers, bounce rate and conversions, in order to advance forward to a new level of measurement understanding... Read Now About
Article Better Newsletter Formatting published on May 25, 2010 Part of a TMS call last week with CDISC involved some discussion of blog and newsletter formatting, and after the call our diligient client went right to work implementing some suggestions. The improvements to CDICS's on-site newsletter were so quickly implemented that I had to note the progression from our March newsletter (actually focusing on blogs, but applicable to newsletters too), to a TMS call, to live realization... Read Now About
Article My Web Reading Stats by Christopher Butler on May 10, 2010 It may be excessive and unneccessary, but I've been closely observing and measuring the content of my web reading for almost a year now. It's taken me a while to figure out just what to do with the data I gather Read Now About
Article My Web Reading Process by Christopher Butler on May 7, 2010 I still consider myself a student. I love to read, and there are more things I am interested in learning about than I can keep up with while still doing my job well. But part of doing my job well is staying informed so that I can inform our staff and clients. So, I've been continually refining my web reading process for a few years now, trying to make it as simple and as helpful as possible. I've been asked (by clients, colleagues, friends and family) how I do it enough times recently that I thought putting it down in a blog post would make for a helpful resource. (If it is helpful, please let me know.) This system isn't perfect, and I'm sure it won't be ideal for everyone. That said, here goes... Read Now About