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Article Prospect Experience Design On Digital Davids and Goliaths: Why the Design We Trust Usually Comes from the Little Guy by Christopher Butler on March 13, 2012 My latest Interaction column for Print Magazine is now out in the April issue! And, hey, look, they kept my original title (first time)! Neat. Also, the illustration is by Bryan Dalton. I've reposted it here, though you'll soon be able to read it over at PRINT, or you can always pick it up in its native yet ephemeral dead-tree format... Read Now About
Article Prospect Experience Design Social Validation: A Powerful Online Decision-Making Influence published on February 29, 2012 While reading countless lawn mower reviews online researching which model to buy, I had one of those "What would I have done before the internet?" moments. My dad had a Lawn Boy mower growing up that is still running so that's a strong endorsement. I spotted two of my neighbors with Lawn Boys, so I would have talked to them to validate my dad's testimonial. If I still wasn't convinced, the Home Depot associate telling me that they sell more Lawn Boys than any other mower would have sealed the deal. This is what social validation looked like before the internet. Read Now About
Article The Four Stages of Content Marketing by Christopher Butler on February 28, 2012 This month Chris Butler follows up January's article on content with one that methodically builds a long-term but comprehensive content marketing strategy. If your goal is to make it to the top, you'll need to learn how to successfully master each step in-between and maintain a slow and steady pace... Read Now About
Event UNC School of Public Health by Christopher Butler on February 24, 2012 Emerging technologies in global public health. Read Now About
Article Emerging Technologies in Global Public Health by Christopher Butler on February 24, 2012 Today I had the privilege of speaking to a seminar on emerging technologies in global public health at UNC's School of Public Health. Needless to say, public health is not exactly my area of expertise, but I was asked to focus more on how the internet and mobile devices are being used so that the graduate students attending could begin to think about how technological progress affects their work... Read Now About
Article Marketing as a Profit Center by Mark O’Brien on February 24, 2012 Here's a light Friday afternoon video blog post on a topic I've been marveling at lately--making money both from and for marketing. Sounds odd, doesn't it? Hopefully I'm able to make sense of it in the video. Read Now About
Article Prospect Experience Design Avoid Media Miscommunication by Mark O’Brien on February 21, 2012 Many agencies try to communicate with their clients about what kind of website they plan to build using absolutely any means possible other than the web. They make site maps and wireframes using sticky notes, PDFs, spreadsheets, power point presentations, binders full of paper Read Now About
Article Prospect Experience Design How Much Does A Site’s Information Design Matter? by Mark O’Brien on February 16, 2012 To take a look at why a site Read Now About
Webinar An Introduction to Lead Management and Nurturing by Mark O’Brien on February 15, 2012 During this webinar we'll take a look at how to make the most of your prospect's attention after you've attracted, informed, and engaged them. We'll talk about the basic uses for and benefits of CRM tools, and how to graduate leads from early stage to late-stage. Access Now About
Article Prospect Experience Design The Most Important Step in the Web Development Process by Mark O’Brien on February 14, 2012 Information design is the neglected stepchild of web development. This is unfortunate, though, because the truth is that a site Read Now About