Deep Knowledge Prospect Experience Design: A Marketer’s Guide Prospect Experience Design A Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
Deep Knowledge Email Marketing Strategy: A How to Guide for Expert Firms Email Marketing Strategy A How to Guide for Expert Firms Begin Your Education on A Guide To Outbound Marketing
Deep Knowledge How to Create a Content Strategy: Everything We Know About Content Marketing How to Create a Content Strategy Everything We Know About Content Marketing Begin Your Education on How to Create a Content Strategy
Article The Case for Content: Why Content Marketing is the New Normal by Tema Flanagan on November 9, 2012 Marketing has always concerned itself with "content," so why is it that content marketing and content strategy only recently became the marketing trend au courant? This article explains what's new about content marketing, and why it's crucial to the success of businesses today. Read Now About
Article My Mixbook for 2012 by Christopher Butler on November 8, 2012 It's that time of year again! 2012 is wrapping up, and with it, another mixbook. This is the fourth volume of a series of web anthologies I began creating four years ago. The basic idea: I pick through all the articles I read over the last year and select some of them to be bound together for all eternity in this limited-edition printed volume. You can't buy this book — that's how I've avoided any potential legal entanglement and kept this safely in hobby territory. I've printed a very small number of copies and will be sending them out to some lucky ducks over the coming weeks. More details inside... Read Now About
Article The Valuable Content Marketing Book by Christopher Butler on November 5, 2012 Our friends at Valuable Content have a new book coming your way! I got my hands on an advanced copy, which I've been reading over the past few weeks. Here's my review... Read Now About
Article CRM 5 Web Project Management Reminders by Steve Grothmann on November 2, 2012 Here are some tips from my point of view as a project manager. I originally put these down as reminders for other PMs out there, but I think they shed light in general on our collaborative site building process... Read Now About
Event How Interactive 2012 published on October 30, 2012 Chris Butler presented a session titled "How Robots and People Can Help you Improve Your Design"... Read Now About
Article Getting Feedback by Christopher Butler on October 30, 2012 This year's HOW Interactive Design Conference was in two cities — Washington, D.C. in September, and San Francisco in October. I presented a session on getting website feedback at both events. Below is a transcript of my presentation — pretty close to what I actually said, though I'm not saying there aren't a few edits here and there to make me look good ;-) ... Read Now About
Article Prospect Experience Design What We’ve Learned About Responsive Design by Christopher Butler on October 30, 2012 After a year or so of doing responsive design projects, we've learned a lot. We've even firmed up some of our opinions about what we're doing and how we're doing it. This month, Chris Butler reviews what responsive design is all about, gets a little critical, and provides a ton of visual examples of techniques that are working, and even some that are not... Read Now About
Article No Content Strategy is an Island by Tema Flanagan on October 29, 2012 It’s not hard to convince businesses of the merits of a robust content strategy. The problem is that many agencies rush to the altar of content marketing without realistically assessing their ability to devote the time and resources necessary to do it right. There’s nothing “set it and forget it” about content marketing, and many agencies make the mistake of thinking that it’s something one person can handle all by themselves. Not true. Too often, the practice of putting content in a silo sets the whole thing up for failure from the start. That's why the single most important thing you can do is to avoid isolating your content strategy from the larger marketing goals and day-to-day concerns of your business. Here's how... Read Now About
Article When Reading Habits Change, Writing Habits Must Follow by Tema Flanagan on October 23, 2012 If you’re at all familiar with Newfangled, you already know we’re pretty sweet on content marketing. But whenever we go online, we enter a world of distraction and information overload, making a state of semi-sustained attention a content marketer's best-case scenario. Writing to the distracted reader in a way that still manages to connect: that’s the challenge. The good news is that it's possible to master. Having a solid understanding of what we’re up against and how we got here is the first step in doing just that... Read Now About
Article CRM Email Tips (or, How to Stay Friends When Communicating By Machine) by Lauren Clarke on October 19, 2012 There are lots of resources at our disposal when it comes to facilitating and managing communication during the web development... Read Now About
