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ArticleNo Content Strategy is an Island by Tema Flanagan on October 29, 2012It’s not hard to convince businesses of the merits of a robust content strategy. The problem is that many agencies rush to the altar of content marketing without realistically assessing their ability to devote the time and resources necessary to do it right. There’s nothing “set it and forget it” about content marketing, and many agencies make the mistake of thinking that it’s something one person can handle all by themselves. Not true. Too often, the practice of putting content in a silo sets the whole thing up for failure from the start. That's why the single most important thing you can do is to avoid isolating your content strategy from the larger marketing goals and day-to-day concerns of your business. Here's how... Read Now About
ArticleWhen Reading Habits Change, Writing Habits Must Follow by Tema Flanagan on October 23, 2012If you’re at all familiar with Newfangled, you already know we’re pretty sweet on content marketing. But whenever we go online, we enter a world of distraction and information overload, making a state of semi-sustained attention a content marketer's best-case scenario. Writing to the distracted reader in a way that still manages to connect: that’s the challenge. The good news is that it's possible to master. Having a solid understanding of what we’re up against and how we got here is the first step in doing just that... Read Now About
ArticleCRMEmail Tips (or, How to Stay Friends When Communicating By Machine) by Lauren Clarke on October 19, 2012There are lots of resources at our disposal when it comes to facilitating and managing communication during the web development... Read Now About
EventMYOB 2012 by Mark O’Brien on October 18, 2012Creating a site that attracts, informs, and engages prospective clients... Read Now About
EventTriangle AMA Fall Training Camp published on October 18, 2012Chris Butler presented a talk on the four stages of content marketing... Read Now About
ArticleA Content Marketing Training Session by Christopher Butler on October 18, 2012Today I spoke at the Triangle AMA's Fall Training Camp on the four stages of content marketing. It was an honor to be invited, and I enjoyed spending time speaking with triangle area folks who are at various stages of content marketing themselves — from a few years in to just discovering it for the first time. Below is the content of my talk... Read Now About
ArticleWe don’t just build websites for agencies. We also build websites for their clients! by Christopher Butler on October 16, 2012Since January, 2012, we've started 9 new website projects for agencies, 9 new website projects for clients of our agency partners, 5 new projects for clients with whom we work with directly (including providing visual design), and 5 new consulting engagements. Here are some examples of these projects... Read Now About
ArticleProspect Experience DesignDesigning Newfangled’s Home Page Slides by Justin Kerr on October 15, 2012You've probably seen the rotating slide show that sits atop our home page. The slides promote upcoming events, book releases and new services. I've designed most of the slides, with some art direction and feedback from Chris Butler (who's created a few of the slides as well). Since our website will be undergoing a redesign soon, I thought it would be a good time for a retrospective of previous slides as well as a peek at how they're designed... Read Now About
ArticleModern Marketing Content Has a Big, Complex Job to Do by Tema Flanagan on October 10, 2012Much of the angst within agencies around writing web copy, blog posts, and newsletters stems from the fact that many of us aren't yet sure what these content types ought to achieve, especially in the context of the modern marketing website. Unlike traditional print writing or even marketing copy, online marketing content has a big, complex job to do. It has to catch the attention of both search engines and human readers, earn readers’ sustained interest, offer real value and, most importantly, it has to inspire some percentage of those readers to take a specific action that's intentionally built into or around the content itself. This is a lot to ask of our written words, and it takes time, forethought, and a good deal of skill to get it right. The good news is that, with a little guidance and lots of practice, most anyone can master it. Read Now About
ArticleUsability Testing for Mobile Devices by Christopher Butler on October 9, 2012It's easy to do usability testing on desktop machines. Laptops with built-in microphones and webcams partnered with screen-recording software make it simple to capture the experience of using a website — from the obvious stuff, like the movements, scrolling, and clicks of a volunteer's mouse, to the subtler stuff of facial expressions and voices. But what about testing user experience on a mobile device? This is a challenge that has resulted in some interesting innovations... Read Now About
