The Evolution of Content Marketing: a Personal View
Sonja Jefferson is the author of the Valuable Content Marketing book and MD of Valuable Content, a long-established, UK-based content marketing consultancy. She started her company over a decade ago, way before “content” and “content marketing” became the buzzwords they are today. We wondered how she’s seen content marketing grow and evolve over those years, so we asked her if she’d be interested in writing a guest post for our blog. Here is Sonja’s personal journey and the changes she’s noticed in content-land along the way.
Some Thoughts on Running an Agency’s Social Media Account
I started managing the Newfangled Twitter account just before Christmas this past year. As I was getting started, Chris Butler asked me to keep a journal reflecting on my experience. Here are some of my thoughts coming out of that exercise.
Notes on the Container (and the Content it Holds)
We’ve written a lot about content, and if you’ve been reading our blog posts and newsletters, you’ve come to understand that we see content as a key component of a dynamic marketing web platform. In this post, though, we'll be looking at the container: the website that presents your content to the world and how its purpose has changed over time in relationship to how content is delivered.
Maintaining Great Information Architecture Over the Lifespan of Your Website
We see it all the time: Your site launched roughly 18 months ago. During the prototyping stage, you worked really hard with our team to devise a truly solid information architecture for your site. But then, your site launched. Over time, you've made ad hoc changes as needed, and suddenly the shine has worn off your information architecture. Here's how to remedy this common situation.
Tracking Sales with Salesforce Opportunities
If you’ve invested in Salesforce, you almost certainly want to take advantage of it by tracking your sales activity in Salesforce. Maybe this is something you’re approaching for the first time, or — and this is perhaps more likely — you tried at one point to use Salesforce for this purpose, and you’ve since begrudgingly given up. The first step in preparing to use Salesforce for new business is getting to know and customizing the Opportunity object, as it’s the one you’ll likely be spending the most time with.
A Discussion with Taan Worldwide’s Peter Gerritsen: Part 2
A few weeks ago, I joined Peter Gerritsen, president of Taan Worldwide, for a video chat on a variety of agency- and digital-marketing-related topics. What we thought would be a very brief conversation ended up running longer — turns out we had a lot to talk about together! Because of that, we decided to share the transcript of our discussion here, broken out into three parts. In this second post, we discuss content marketing (and whether your blog should be housed on your website or on a separate URL) and the role of social media.
The Design Method
If there was a theme to last Fall — at least for me, anyway — it was in negotiating the relationship between expertise and experimentation. Every week, this theme would come up. Whether I was working out new ways of doing things here at Newfangled, or advising clients, or writing or speaking out there in the world, this balancing act was always in the forefront of my mind...
Marketing Automation Success Stories
Going beyond "how-to" and strategy, this post looks at the success our clients are seeing with marketing automation.
A Few Things You Should Know About Working With Web Fonts
Since the end of the web-safe fonts era, there are now literally thousands of custom web fonts available. With so many choices, it’s important to know where to purchase quality fonts, how to specify fonts for your site, and other typographic considerations like readability, personality, and font pairing.
Newfangled + WordPress = A Win for Small Agencies
For almost twenty years, Newfangled has been partnering with independent agencies to help build web marketing ecosystems for them and their clients. We've spent many years building NewfangledCMS to be the premier CMS for conversion-focused marketing sites. While it continues to serve us and our clients exceptionally well, we understand that it can be more than many small agencies need for their sites. That's why we've created a WordPress-based offering for small agencies that want to take advantage of Newfangled's reliability, sector expertise, and strategic insights at cost and timing ranges that work for them.