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Article Email Marketing Strategy Sessions: Achieving Alignment Between Sales and Marketing by Lauren McGaha O’Brien on June 29, 2015 In this video, Adam and I discuss the importance of alignment between your sales and marketing teams on the expectation of how... Read Now About
Article Email Marketing Selecting a Marketing Automation Platform published on June 9, 2015 Choosing a marketing automation vendor can be a very difficult decision: There are lots of vendors to choose from, and many variables that need to be considered. At the Newfangled Seminar, we took an objective look at six of the top providers of marketing automation software. Read Now About
Article Email Marketing The Newfangled Difference published on May 20, 2015 At my past job, I was in charge of researching and evaluating marketing automation software and vendors. I looked into... Read Now About
Article Email Marketing Benchmarking the High-Performing Agency Website, Part II: Email Deliverability & List Cleanliness published on March 30, 2015 Based on our first-hand research, we have put together a set of benchmarks for high-performing agency websites. I am breaking... Read Now About
Article Email Marketing The Newfangled Seminar: A View to the Future by Christopher Butler on March 5, 2015 After years of dreaming and discussion, we're finally launching an event of our own. We're calling it The Newfangled Seminar... Read Now About
Article Email Marketing The Newfangled Seminar: Building a Lead Development Ecosystem published on February 27, 2015 Since starting at Newfangled in 2010, I’ve been a fairly direct witness to a lot of change. I’ve moved from... Read Now About
Article Email Marketing Strategy Sessions: Defining deliverability, inbox placement and email engagement published on February 6, 2015 In the second installment of our Strategist Video Series, Lauren and I try to shed a little light on a... Read Now About
Article Email Marketing How to Know if Your Agency is Ready for Marketing Automation by Lauren McGaha O’Brien on December 4, 2014 Marketing automation has effectively changed the face of the marketing industry. I don’t say that lightly. We’ve all seen plenty... Read Now About
Article Email Marketing Why Email Marketing Should be Part of Your Content Strategy published on November 6, 2014 Having a good content strategy is step #1. But once you have the content flowing, it's important to think about how you are utilizing strategic email marketing to promote that content to drive traffic to your website. Read Now About
Article Email Marketing Measuring Marketing ROI with Marketing Automation published on August 25, 2014 ROI is the most important metric that you can measure. It allows you to determine which of your marketing efforts are resulting in new business. Marketing automation software now allows you to measure this in a very specific and accurate way, as long as you are tracking and recording these activities appropriately. Read Now About