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Article Prospect Experience Design How Long Does the Typical Agency Website Last? by Mark O’Brien on May 30, 2014 At some point in the sales process, each of our potential clients eventually asks the same thing: how long does the typical marketing website last? The answer, which we’ve referenced many times elsewhere in our writing, is three to five years. Today, though, I want to spend some time explaining why exactly we expect the typical marketing website to last that long. There are three reasons we’ve settled on the three-to-five-year timeframe, and all of them have to do with the pace of change. Read Now About
Article CRM How to Use Salesforce Campaigns to Measure the Impact of Your Marketing Efforts published on May 28, 2014 If you’re using Salesforce to track your sales activity, and the activities of your leads and contacts, then you should definitely be utilizing Salesforce’s Campaign functionality. There are two main reasons to do this: First, it’s an easy way to collect information about the various ways you’ve interacted with a prospect over time, which will then be available to you at a glance when you view that prospect’s Salesforce record. Second, you can tie marketing to actual revenue, so you can see which marketing efforts are giving the most back to you in terms of sales. Here's how to get started. Read Now About
Article The Evolution of Content Marketing: a Personal View by Tema Flanagan on May 21, 2014 Sonja Jefferson is the author of the Valuable Content Marketing book and MD of Valuable Content, a long-established, UK-based content marketing consultancy. She started her company over a decade ago, way before “content” and “content marketing” became the buzzwords they are today. We wondered how she’s seen content marketing grow and evolve over those years, so we asked her if she’d be interested in writing a guest post for our blog. Here is Sonja’s personal journey and the changes she’s noticed in content-land along the way. Read Now About
Article Some Thoughts on Running an Agency’s Social Media Account by Tema Flanagan on May 19, 2014 I started managing the Newfangled Twitter account just before Christmas this past year. As I was getting started, Chris Butler asked me to keep a journal reflecting on my experience. Here are some of my thoughts coming out of that exercise. Read Now About
Article Prospect Experience Design Notes on the Container (and the Content it Holds) by Justin Kerr on May 14, 2014 We’ve written a lot about content, and if you’ve been reading our blog posts and newsletters, you’ve come to understand that we see content as a key component of a dynamic marketing web platform. In this post, though, we'll be looking at the container: the website that presents your content to the world and how its purpose has changed over time in relationship to how content is delivered. Read Now About
Article Prospect Experience Design Maintaining Great Information Architecture Over the Lifespan of Your Website published on May 12, 2014 We see it all the time: Your site launched roughly 18 months ago. During the prototyping stage, you worked really hard with our team to devise a truly solid information architecture for your site. But then, your site launched. Over time, you've made ad hoc changes as needed, and suddenly the shine has worn off your information architecture. Here's how to remedy this common situation. Read Now About
Article CRM Tracking Sales with Salesforce Opportunities published on May 7, 2014 If you’ve invested in Salesforce, you almost certainly want to take advantage of it by tracking your sales activity in Salesforce. Maybe this is something you’re approaching for the first time, or — and this is perhaps more likely — you tried at one point to use Salesforce for this purpose, and you’ve since begrudgingly given up. The first step in preparing to use Salesforce for new business is getting to know and customizing the Opportunity object, as it’s the one you’ll likely be spending the most time with. Read Now About
Article A Discussion with Taan Worldwide’s Peter Gerritsen: Part 2 by Mark O’Brien on May 5, 2014 A few weeks ago, I joined Peter Gerritsen, president of Taan Worldwide, for a video chat on a variety of agency- and digital-marketing-related topics. What we thought would be a very brief conversation ended up running longer — turns out we had a lot to talk about together! Because of that, we decided to share the transcript of our discussion here, broken out into three parts. In this second post, we discuss content marketing (and whether your blog should be housed on your website or on a separate URL) and the role of social media. Read Now About
Article Prospect Experience Design The Design Method by Christopher Butler on May 1, 2014 If there was a theme to last Fall — at least for me, anyway — it was in negotiating the relationship between expertise and experimentation. Every week, this theme would come up. Whether I was working out new ways of doing things here at Newfangled, or advising clients, or writing or speaking out there in the world, this balancing act was always in the forefront of my mind... Read Now About
Article Email Marketing Marketing Automation Success Stories published on April 30, 2014 Going beyond "how-to" and strategy, this post looks at the success our clients are seeing with marketing automation. Read Now About