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Article When Reading Habits Change, Writing Habits Must Follow by Tema Flanagan on October 23, 2012 If you’re at all familiar with Newfangled, you already know we’re pretty sweet on content marketing. But whenever we go online, we enter a world of distraction and information overload, making a state of semi-sustained attention a content marketer's best-case scenario. Writing to the distracted reader in a way that still manages to connect: that’s the challenge. The good news is that it's possible to master. Having a solid understanding of what we’re up against and how we got here is the first step in doing just that... Read Now About
Article CRM Email Tips (or, How to Stay Friends When Communicating By Machine) by Lauren Clarke on October 19, 2012 There are lots of resources at our disposal when it comes to facilitating and managing communication during the web development... Read Now About
Article A Content Marketing Training Session by Christopher Butler on October 18, 2012 Today I spoke at the Triangle AMA's Fall Training Camp on the four stages of content marketing. It was an honor to be invited, and I enjoyed spending time speaking with triangle area folks who are at various stages of content marketing themselves — from a few years in to just discovering it for the first time. Below is the content of my talk... Read Now About
Article We don’t just build websites for agencies. We also build websites for their clients! by Christopher Butler on October 16, 2012 Since January, 2012, we've started 9 new website projects for agencies, 9 new website projects for clients of our agency partners, 5 new projects for clients with whom we work with directly (including providing visual design), and 5 new consulting engagements. Here are some examples of these projects... Read Now About
Article Prospect Experience Design Designing Newfangled’s Home Page Slides by Justin Kerr on October 15, 2012 You've probably seen the rotating slide show that sits atop our home page. The slides promote upcoming events, book releases and new services. I've designed most of the slides, with some art direction and feedback from Chris Butler (who's created a few of the slides as well). Since our website will be undergoing a redesign soon, I thought it would be a good time for a retrospective of previous slides as well as a peek at how they're designed... Read Now About
Article Modern Marketing Content Has a Big, Complex Job to Do by Tema Flanagan on October 10, 2012 Much of the angst within agencies around writing web copy, blog posts, and newsletters stems from the fact that many of us aren't yet sure what these content types ought to achieve, especially in the context of the modern marketing website. Unlike traditional print writing or even marketing copy, online marketing content has a big, complex job to do. It has to catch the attention of both search engines and human readers, earn readers’ sustained interest, offer real value and, most importantly, it has to inspire some percentage of those readers to take a specific action that's intentionally built into or around the content itself. This is a lot to ask of our written words, and it takes time, forethought, and a good deal of skill to get it right. The good news is that, with a little guidance and lots of practice, most anyone can master it. Read Now About
Article Usability Testing for Mobile Devices by Christopher Butler on October 9, 2012 It's easy to do usability testing on desktop machines. Laptops with built-in microphones and webcams partnered with screen-recording software make it simple to capture the experience of using a website — from the obvious stuff, like the movements, scrolling, and clicks of a volunteer's mouse, to the subtler stuff of facial expressions and voices. But what about testing user experience on a mobile device? This is a challenge that has resulted in some interesting innovations... Read Now About
Article Content Strategy Adaptive Production by Christopher Butler on October 5, 2012 For the better part of the last decade, we've followed the same process for virtually every website we've built. As depicted by this Gannt chart, it all looks pretty neat and tidy, doesn't it? The problem is that reality isn't neat and tidy. Far from it. Reality is messy — stretchy, bendy, overlappy, and running-out-of-timey. You get the idea. Even so, this process worked well for us for so long, that it took running into some serious problems too many times in a row to realize that the dissonance between our neat and tidy starting place and the messy reality of a normal project demanded that we change things up. So after a long run of doing things the way we've always done them, we decided to roll up our sleeves and remap our process... Read Now About
Article Get started with metadata, and be part of the semantic web. by Page Laubheimer on October 4, 2012 In order to take advantage of Web 3.0 technologies like Google's Knowledge Graph, you need to make your content semantic, and that means metadata. This is a tour of schema.org, and other metadata initiatives for the web. Also discussed is microdata and RDFa encoding standards... Read Now About
Article The Content Commitment by Steve Grothmann on October 2, 2012 Here I am going to indulge myself, and with language fit for Tarzan, Frankenstein or Tonto, get right to the bottom line about content strategy: "You, write..." Read Now About
