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Content Strategy
What’s Really Holding Back Your Content Strategy
Running an effective editorial meeting is the single most important thing you can do to improve your content strategy. Here's how.
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Prospect Experience Design
My Latest Lesson in Responsive Design
It’s easy to get stuck in a rut. Plodding through the same process you’ve used dozens (or hundreds) of times...
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Article
CRM
How to Effectively Measure Your Marketing
In this article, I explore 9 common marketing questions and how to use your existing marketing tools to answer them.
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Article
Benchmarking the High-Performing Agency Website Part III:
Content Creation, Website Traffic, & Conversions
Our third and final benchmarking series post, highlighting the target numbers you should be hitting each month for content creation, website visitors, and conversion rate. These numbers are based on our study of high-performing marketing agency websites.
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Email Marketing
Strategy Sessions: Achieving Alignment Between Sales and Marketing
In this video, Adam and I discuss the importance of alignment between your sales and marketing teams on the expectation of how...
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Meet Newfangled: Chris Creech
To give you an inside look at the people who make up Newfangled, we’re having our people interview each other....
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Article
Strategy Sessions: Choosing the Right Email Format for Your Audiences
Your email marketing strategy doesn’t have to be monotonous. As you develop different types of content, you’re likely to find...
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Article
Email Marketing
Selecting a Marketing Automation Platform
Choosing a marketing automation vendor can be a very difficult decision: There are lots of vendors to choose from, and many variables that need to be considered. At the Newfangled Seminar, we took an objective look at six of the top providers of marketing automation software.
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Webinar
Email Deliverability Demystified
As everyone's inboxes are becoming more crowded, email clients are becoming more stringent about what email they allow to be delivered, and especially what email gets placed in the inbox. As marketers, it is important to know what factors are being used to evaluate the email you are sending and what you can do to increase the probability of your messages making it to your audience's inboxes.
In this webinar, Mark O'Brien will be discussing email deliverability with Chris Creech, Newfangled's senior strategist, to learn about sender reputation, list hygiene, and all of the other factors that play a role in having your email delivered.
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Strategy Sessions: Advanced Keyword Research
In this installment of Strategy Sessions, Lauren and I discuss advanced keyword research strategies that will strengthen your content marketing plan...
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