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Article Advice for New (Website) Parents published on April 3, 2014 I know it’s only April, but 2014 has already been a pretty momentous year. The Internet turned 25; my wife, Eliza, and I had our first baby; and I had my one-year anniversary as a project manager at Newfangled. Over the last year, Eliza and I received an abundance of baby clothes, homemade meals, and child-rearing advice — both solicited and unsolicited. Interestingly, one piece of parenting advice I received from a friend makes a lot of sense for our clients, who are sort of like parents to their sites. Read Now About
Article Prospect Experience Design Designer Biases and Usability Testing by Christopher Butler on March 31, 2014 We’re all biased. This process is biased. In fact, all usability testing is biased because it tries to synthesize the experience of a user — it’s amazing how difficult it is to reproduce something as trivial as using a webpage in a way that actually helps us make that experience better! So, we’re not going to avoid biases entirely. But it does help to understand some of the core biases... Read Now About
Article Email Marketing We Have Marketing Automation…Now What? published on March 27, 2014 You've taken the plunge and made the investment in purchasing marketing automation software. Now you have all of these tools at your disposal but are unsure where to begin. The good news is that if you keep a few key principles in mind to focus your efforts in the right places, then you should see success in no time! Read Now About
Article Prospect Experience Design A List of Things Designers Think That Are Wrong by Christopher Butler on March 24, 2014 A list of things we think that are wrong... Read Now About
Article Prospect Experience Design Casual Fridays: The Propriety of Proprietary – How Portable is Your CMS? by Mark O’Brien on March 21, 2014 Is WordPress the only viable CMS choice? When you make a decision about who's going to build your next website, are you making a technology decision, a relationship decision, or both? How portable is a site that's perfectly tailored to your needs? In this installment of Casual Fridays, Chris and I might bring up more questions than we answer, but at least they're interesting questions. Read Now About
Article Prospect Experience Design Web design has changed. Have you? by Christopher Butler on March 18, 2014 Web design is changing. Of course, that's always been true. This month, Chris Butler looks at what's changing now, starting with modular content and how it changes our design practice, and then works his way back to some of the things that have become "fundamental" to web design... Read Now About
Article Why We’re Offering Content Strategy Consulting Services by Tema Flanagan on March 17, 2014 I recently wrote a piece for our blog about the changes we’ve made over the past several months to Newfangled’s internal content production processes — changes which amount to a new system for managing our content marketing and which have already proven themselves. Since putting this new system in place, our output has increased by 85%. Now that our system is solidified and proven, we want to offer it to you. Read Now About
Article CRM Salesforce Fundamentals published on March 14, 2014 Newfangled has been talking a lot recently about Lead Development Ecosystems, which consist of a conversion-focused website, a marketing automation tool, and a customer relationship management tool. I want to focus on the third part of the ecosystem: the CRM. We recommend Salesforce to our clients; it’s the most widely adopted CRM on the market, and it integrates with just about anything you can think of. Often, our clients purchase a Salesforce license but never manage to get their CRM implementation off the ground. Salesforce is an enterprise-level tool, with the ability to scale for massive implementations. It’s chock-full of functionality. But never fear: you don’t need to understand everything Salesforce can do in order to use it successfully. Read Now About
Article Prospect Experience Design Before You Report that Bug, Use this Pre-Contact Self-Diagnosis published on March 10, 2014 There's nothing fun about finding bugs on your website. While we strive to diagnose and fix issues as quickly as possible, our developers usually need to know more than "X or Y isn't working" in order to do so. There are a few things in particular that our developers usually need to know in order to diagnose a bug, and these are the things we’re likely to come back and ask you about if you haven’t already provided them. So, to ensure we can help you as quickly as possible, here's a pre-contact, self-diagnosis routine to help guide you in reporting problems. Read Now About
Article Prospect Experience Design Inside the Redesign of Merge Records by Justin Kerr on March 7, 2014 Last summer, Newfangled was hired to develop a new website platform for Merge Records, an established indie music label headquartered in Durham, NC. Read about some of the challenges that arose during the design process and how we tackled them. Read Now About