Deep Knowledge Prospect Experience Design: A Marketer’s Guide Prospect Experience Design A Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
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Article Email Marketing Why Email Marketing Should be Part of Your Content Strategy published on November 6, 2014 Having a good content strategy is step #1. But once you have the content flowing, it's important to think about how you are utilizing strategic email marketing to promote that content to drive traffic to your website. Read Now About
Article Prospect Experience Design Moving to Modular by Christopher Butler on November 4, 2014 The interactive feature in the November, 2014 issue of HOW Magazine is an article I wrote about modular content, and... Read Now About
Article Prospect Experience Design Visual Design Evolution by Justin Kerr on November 3, 2014 We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down... Read Now About
Article Why You Should Build Better Relationships With Your Customers by Lauren McGaha O’Brien on October 29, 2014 A mentor of mine used to tell this story about an agency at which he used to work. Every time... Read Now About
Article Prospect Experience Design Designer’s Diary: Rebranding a Local Non-Profit by Justin Kerr on September 16, 2014 A behind the scenes look at the design process for TABLE NC, a local food relief organization and the first website Newfangled has produced under our new Triple Bottom Line business model. Read Now About
Article Email Marketing Measuring Marketing ROI with Marketing Automation published on August 25, 2014 ROI is the most important metric that you can measure. It allows you to determine which of your marketing efforts are resulting in new business. Marketing automation software now allows you to measure this in a very specific and accurate way, as long as you are tracking and recording these activities appropriately. Read Now About
Article CRM How to Create Salesforce List Views published on August 13, 2014 One of the features I utilize the most in Salesforce is the ability to create list views. List views allow you to quickly apply a filter (or multiple filters) to an object and pull up a specific subset of records without having to build a report. Here’s a quick rundown of how to create a list view, and some tips to get the most out of this feature. Read Now About
Article Prospect Experience Design In Defense of Doodling by Justin Kerr on August 11, 2014 The fact that I doodle during meetings should come as no surprise to those who know me. I used to think it was evidence that I had an attention deficit or that my mind easily wanders or that I went to art school -- or all of the above. However, recent studies show that doodling actually helps people focus, ease impatience, vent emotions, and even generate bursts of insight or new ideas. Read Now About
Article Content Strategy There is progress and there is maintenance. They are different kinds of work. Both are necessary. by Christopher Butler on August 6, 2014 Think of your website as if it's your body. That big redesign project was you getting in shape. You quit smoking. You went to the gym. You got ripped. You started eating kale. You bought new clothes. Your friends complimented you. You felt good. Things that used to be hard to do became easier. That was progress. Progress is change. It comes with much glory and celebration. But after progress comes maintenance... Read Now About
Article How to Strategically Repurpose Content to Get the Most Bang for Your Buck by Tema Flanagan on August 4, 2014 Creating expertise-based website content is a daunting task for most of the agencies we work with. It's no wonder: producing 3000 words of fresh content per month is quite an undertaking. Thankfully, there are several ways to help ease the burden. One of those is content repurposing. Content repurposing is all about maximizing the content you create by leveraging it across multiple platforms. The catch, of course, is that you have to do so thoughtfully, or else you’ll risk coming across as repetitive to site visitors or — just as unfortunate — getting docked for duplicate content by Google’s bots. Read Now About