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Article Email Marketing Measuring Marketing ROI with Marketing Automation by Chris Creech on August 25, 2014 ROI is the most important metric that you can measure. It allows you to determine which of your marketing efforts are resulting in new business. Marketing automation software now allows you to measure this in a very specific and accurate way, as long as you are tracking and recording these activities appropriately. Read Now About
Article CRM How to Create Salesforce List Views by Lindsey Barlow on August 13, 2014 One of the features I utilize the most in Salesforce is the ability to create list views. List views allow you to quickly apply a filter (or multiple filters) to an object and pull up a specific subset of records without having to build a report. Here’s a quick rundown of how to create a list view, and some tips to get the most out of this feature. Read Now About
Article Prospect Experience Design In Defense of Doodling by Justin Kerr on August 11, 2014 The fact that I doodle during meetings should come as no surprise to those who know me. I used to think it was evidence that I had an attention deficit or that my mind easily wanders or that I went to art school -- or all of the above. However, recent studies show that doodling actually helps people focus, ease impatience, vent emotions, and even generate bursts of insight or new ideas. Read Now About
Article Content Strategy There is progress and there is maintenance. They are different kinds of work. Both are necessary. by Christopher Butler on August 6, 2014 Think of your website as if it's your body. That big redesign project was you getting in shape. You quit smoking. You went to the gym. You got ripped. You started eating kale. You bought new clothes. Your friends complimented you. You felt good. Things that used to be hard to do became easier. That was progress. Progress is change. It comes with much glory and celebration. But after progress comes maintenance... Read Now About
Article How to Strategically Repurpose Content to Get the Most Bang for Your Buck by Tema Flanagan on August 4, 2014 Creating expertise-based website content is a daunting task for most of the agencies we work with. It's no wonder: producing 3000 words of fresh content per month is quite an undertaking. Thankfully, there are several ways to help ease the burden. One of those is content repurposing. Content repurposing is all about maximizing the content you create by leveraging it across multiple platforms. The catch, of course, is that you have to do so thoughtfully, or else you’ll risk coming across as repetitive to site visitors or — just as unfortunate — getting docked for duplicate content by Google’s bots. Read Now About
Article Email Marketing Marketing Automation for e-Commerce by Chris Creech on July 28, 2014 Used wisely, the tools within a marketing automation suite can help you track, target, and market to your customers in very personalized ways to help increase sales via cross-selling and up-selling. This is particularly useful for sites that are utilizing e-commerce capabilities. Read Now About
Article Prospect Experience Design Should I Optimize My Website for Mobile or Desktop? published on July 23, 2014 Last year, mobile phones accounted for 17% of global web usage, and that figure keeps growing as more and more people are adopting smartphones and tablets into their lives. Our readers are a sophisticated bunch, so this probably isn’t mind-blowing news, but it does beg the question: Should you optimize your website for mobile or desktop? When it’s time for a new website, you should understand not only who your audience is, but also how and where they will consume your content. Read Now About
Article Prospect Experience Design To Get the Right Answers, You Have to Ask the Right Questions by Justin Kerr on July 21, 2014 A recent trend in web design is the beautiful, pixel-perfect, long-scroll website that’s chock-full of over-sized images and video. I can understand the attraction of that type of presentation and why clients would be seduced by the aesthetics of it. But there are some things that need to be considered, such as: is the site scalable? What happens when the content changes? Would it look just as good on an iPhone as it does on a 32-inch flat-panel monitor? Read Now About
Article How Effective Are Purchased Lists, and Do You Need to “Warm Them Up” First? by Mark O’Brien on July 16, 2014 I wrote a blog post recently about why we believe purchasing targeted email lists makes sense — not just for Newfangled, but for the majority of our clients, too. In that first post, I explained our recommendation to purchase lists in terms of the number of contacts needed at the top of the sales funnel at any given time to meaningfully drive conversions and, ultimately, sales. Today, though, I want to address another concern I had when I first started playing with the idea of purchased lists — and that was their effectiveness as compared with an organically built, opt-in-based list. Read Now About
Article Prospect Experience Design Casual Fridays: Post-Responsive Design by Mark O’Brien on July 11, 2014 In this episode I interview Chris about our upcoming webinar on 7 Techniques for the Post-Responsive Designer. We discuss how web design has changed in the past few years and why this represents a great opportunity for designers to have a much greater and more sustainable impact on the web platforms they design. Read Now About
