Deep Knowledge Prospect Experience Design: A Marketer’s Guide Prospect Experience Design A Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
Deep Knowledge Email Marketing Strategy: A How to Guide for Expert Firms Email Marketing Strategy A How to Guide for Expert Firms Begin Your Education on A Guide To Outbound Marketing
Deep Knowledge How to Create a Content Strategy: Everything We Know About Content Marketing How to Create a Content Strategy Everything We Know About Content Marketing Begin Your Education on How to Create a Content Strategy
Article Prospect Experience Design Simple Design is Good Design by Christopher Butler on July 31, 2010 Why do we continue to trust the methods of the mass-media sites? We should know better than that. It's because when it comes to solidly debunking their strategy and providing a better one for our clients, we fall short of a good argument. We—designers, developers, and agencies alike—don't do a good enough job reassuring our clients that following the leader is not only unecessary, but bad for their business. So, for the remainder of this article, I want to dig a bit deeper into two examples of influential but poorly designed sites we're likely to take cues from and then provide a, well, simple plan for staying simple... Read Now About
Article Prospect Experience Design Design 101: White Space is Not Empty Space by Justin Kerr on July 20, 2010 White space is not "empty" space, nor is it necessarily white. It is the unmarked area between elements on a page and is a critical component in good design. White space serves an important purpose; ignoring it can not only yield some unattractive visual results but also hinder content comprehension. Read Now About
Article Prospect Experience Design A Conversation with Information Designer Michael Babwahsingh by Christopher Butler on July 16, 2010 Inspired by a Core77 Wiretap that I read back in March, I suggested that my friend Michael Babwahsingh, Information Designer at Humantific, and I record one of our Saturday Skype chats and see if any of it was blog worthy... Here is the result: a long(ish) conversation about design, travel, the human-technology adventure, and much more... Read Now About
Article Prospect Experience Design User Interfaces That Supplement Storytelling by Chris Creech on July 9, 2010 After reading Chris Butler's latest newsletter, I had a few questions I wanted to answer: Are popular websites reducing the amount of design and clutter in their user interaces, allowing the user to focus on the story? Are they using well-placed calls to action in their user interfaces that encourage engagement without causing distraction? Read Now About
Article Prospect Experience Design The Dark Ages of Website Planning: Site Maps and Wireframes by Mark O’Brien on July 8, 2010 Many agencies try to communicate with their clients about what kind of website they are planning to build using absolutely any means possible other than the web. Your power in the client relationship relies completely upon your confidence in your ability to get the job done right the first time, and that won Read Now About
Article Prospect Experience Design Cool HTML5 Design Features by Justin Kerr on July 8, 2010 When I design a site, I often look for ways to do something new or different. One of the obstacles to this is the limit of my own knowledge. Thankfully, my fellow Newfanglers suggest sites and articles to aid in my enlightenment. I've been reading lately about some of the very cool features built into HTML5... Read Now About
Article Prospect Experience Design Storytelling is the Future of the Web by Christopher Butler on June 30, 2010 Most of the successful marketing campaigns that stand out in my memory all revolve around characters. Some of them are simply charismatic spokespeople, like Geico's gecko, Nationwide's "Greatest Spokesperson in the World," or, I suppose, Burger King's creepy king. Others keenly represent the intended customer—think way back to Wendy's "where's the beef?" lady, or more recently to Apple's mac and PC guys. In all of these cases, it was decided that a more compelling message could be created by using characters to tell a story, rather than putting the product itself front and center... Read Now About
Article Prospect Experience Design Time-Tested Design by Justin Kerr on June 22, 2010 Highland Capital Partners is one of Newfangled's oldest clients. We started working with them in 2002 and completely redesigned their site in 2004. The current site design has changed little from its original form. It's not a flashy-looking site, adorned with the latest visual trends, but it's served HCP well for the past six years because of the following reasons: Read Now About
Article Prospect Experience Design Newfangled Mobile Suite FAQs by Katie Jamison on June 9, 2010 It's been a very busy month since the launch of our new mobile suite. We've been having lots of conversations with clients about it, and now after a dozen or so web meetings under our belt, we've got a good sense of the FAQs our clients will have. Here's an overview of all these questions for anyone else out there curious about our mobile suite. Read Now About
Article Prospect Experience Design New Web Lessons from an Old Print Vanguard by Katie Jamison on May 6, 2010 It's no coincidence that the most web savvy people I know spend a lot of time on the New York Times website. While most newspapers fought the web, they dove in head first and become a source of inspiration for many of us in the web field. For our agency partners who have a strong background in print design, there is a lot to learn from their approach. Read Now About
