Article Content Strategy Using Analytics to Ensure You’re Getting the Most From Your Site by Mark O’Brien on July 24, 2012 All things considered, Google Analytics is the best web analytics tool on the market. It is free to use and easy to install on your site, so there is no excuse not to have it. Every site you build for yourself or your clients should have Google Analytics installed from the day it goes live. Once you have it installed, the next crucial step is to log in to it and pay attention to what the data is telling you. That is where things get difficult for some people. Read Now About
Article Content Strategy Content Styling Tips: Using Newfangled’s CMS Formatter Tool by Justin Kerr on July 10, 2012 This fourth installment of "Content Styling Tips" will focus on the formatter toolbar, an important part of Newfangled's content magagement system which allows our clients to style their site's text and images. I've created some tutorial videos that will show you how to preserve the design of your site by formatting your content correctly. Read Now About
Article Content Strategy The Truth About Content by Christopher Butler on January 24, 2012 Are you struggling with content? This month, Chris Butler tackles the ins and outs of content marketing—covering everything from knowing when content works well and when it doesn't, to choosing the right kinds of content, to creating a system to manage the entire content creation process, to how not to let your ego get in the way, to how to avoid burnout. All of that plus much, much more… Read Now About
Article Content Strategy Delivering a mobile experience by Dave Mello on April 6, 2011 About a week ago Chris Butler and I were invited to speak about the mobile web at UNC's Wilson Library. Chris shared some thoughts about the state (both current and future) of mobile technology. I followed up with some technical considerations. The first topic I discussed, which I'll cover in this post, was how to deliver the alternate experience. I examined two approaches. Read Now About
Article Content Strategy 10 Years | 10 Things by Justin Kerr on February 9, 2011 Once a month at Newfangled, we have a Lunch & Learn session in which a member of the team shares a presentation (amidst pizza and soda) on a topic that interests them and relates to their role at the company. "10 Years | 10 Things," explains some of the things I've learned since working as a web designer. Read Now About
Article Content Strategy The Content Entry Process published on October 22, 2010 The process of content creation and content entry for a new website can often be a daunting one. It is a long process that often takes more time than anticipated. Think of it as moving into your first house after college. Read Now About
Article Content Strategy Our Mobile Architecture Explained by Dave Mello on June 9, 2010 When we recently rolled out our Mobile Suite offering, we saw the culmination of months of work building a solid and customizable set of tools. The trickiest, in some ways, was the addition of a mobile framework to our existing CMS. We had some clear goals and requirements defined from the onset, and the end result provides us with an elegant mix of new and existing development practices. Here's an overview of what we did... Read Now About
Article Content Strategy Ten Questions to Ask Before You Start a New Web Project by Christopher Butler on December 31, 2009 Building a new website is a big deal. It takes a lot of time and effort from many people. If you were expecting to simply place an order and be notified when your site is done, you should be prepared for disappointment. That is how basic templates are delivered, not how great websites are built... Read Now About
Article Content Strategy How to Give New Life to Your Old Website published on October 27, 2009 You launched your website a few years ago. At the time, it featured the latest and greatest technology... But now your once-top-notch site seems to be lagging behind... More and more of our clients are finding themselves in this situation. Technology evolves so rapidly that it can be hard to keep up, and a site that's only a couple years old seems ancient! If your site falls into this category, here are a few options you can consider... Read Now About
Article Content Strategy Doing More with Less by Christopher Butler on September 30, 2009 The epitaph on Buckminster Fuller's tombstone reads, "CALL ME TRIMTAB." In life, he used the trim tab, a very small attachment to a boat's rudder that controls its speed and direction, as a metaphor for his own life, which he saw as an experiment to make the greatest impact on the world that he could using the least amount of resources. What a wonderful idea! While he went on to invent many entirely new techniques and structures, I'd venture to guess that Bucky would have preferred to see if a small adjustment could be made to an existing process or device in order to increase its effectiveness and value before going back to the drawing board. Read Now About
