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Article Content Strategy Getting Team Buy-In for Your Content Marketing published on November 23, 2016 As a content marketing strategist, I work with many agencies across the country to get their content plans in shape.... Read Now About
Article Designing Your Future by Mark O’Brien on November 17, 2016 What do you want? When was the last time you asked yourself that? Did you allow yourself to hear the... Read Now About
Article The 4 Real Reasons Marketing Hasn’t Worked For Your Firm by Mark O’Brien on November 15, 2016 Marketing is hard, but businesses that want to grow know they need to do it. They realize things could and... Read Now About
Article CRM Decoding the Salesforce Database: Frequently Asked Questions published on November 8, 2016 When we consult clients on how to best use Salesforce for their business, we often hear the same common questions.... Read Now About
Article Five Email Design Tips to Increase Engagement published on November 2, 2016 A lot of the content in the Newfangled blog is centered on lead development best practices when it comes to... Read Now About
Article Content Strategy It’s Time to Stop Considering Your Marketing Spam by Lauren McGaha O’Brien on September 6, 2016 Many agencies we meet are eager to invest in a strategic content strategy but are squeamish about promoting their content to their marketing list. Learn the difference between "spam" and thought leadership, and how often you should be emailing your prospects. (It's probably more than you think!) Read Now About
Article Content Strategy Rethinking the Case Study, Again by Christopher Butler on August 26, 2016 Three years ago, I wrote an article called Rethinking the Case Study that has, by far and away, outperformed the majority of the articles I've ever published here at Newfangled. Every week, hundreds of readers discover our site through that one article, presumably because they've asked Google how to write a better case study. In fact... Read Now About
Article Prospect Experience Design The Four Essential Elements of an Agency’s Service Landing Page by Christopher Butler on August 25, 2016 This is the fourth post in a series on designing a purposeful user flow, which is an intentional, directed flow of information and choices designed into your website's most important positioning content that does not rely upon a visitor exploring and using a navigation menu. If you're new to this concept... Read Now About
Article Prospect Experience Design The Five Essential Elements of an Agency’s Capabilities Landing Page by Christopher Butler on August 24, 2016 This is the third post in a series on designing a purposeful user flow, which is an intentional, directed flow of information and choices designed into your website's most important positioning content that does not rely upon a visitor exploring and using a navigation menu. If you're new to this concept, you might want to catch up with the previous two articles first... Read Now About
Article Prospect Experience Design The Four Things the Best Agency Home Pages Do by Christopher Butler on August 23, 2016 For some users, their experience getting to know your firm and understand what you do will begin on your home page. For most, it will begin on a lower-level page that they discover through a search engine or were referred to by a friend on social media. But if the content they discover on your site matches their search intent, the data show that they will either follow links to related content or follow what I refer to as a common orientation pattern, which is to return to the home page to better understand the source of the content they've just read... Read Now About