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ArticleProspect Experience DesignIn Real Life by Christopher Butler on January 19, 2009 That's me, about five minutes ago, in real life. I was inspired to take this picture (and not care if it looks great) after reading an insightful post from Russell Davies about how screens are getting boring. He elaborates: "It's really hard to impress anyone with stuff on a screen any more. However clever you've been. However much thought you've put in. However good the tech is. No-one's impressed. They've all seen better stuff in ads and movies anyway - when will onscreen stuff be as good as that? Whereas doing stuff in the real world still seems to delight and impress people. Really simple stuff with objects looks like magic. Really hard stuff with screens still just looks like..." Read Now About
ArticleOur Experience with Online Advertising by Mark O’Brien on January 18, 2009A short comparison of our results from placing a single ad on facebook, LinkedIn, Google, and an industry site over a one month period. Read Now About
ArticleBook Review: The Numerati by Christopher Butler on January 16, 2009 I just finished reading The Numerati, by Stephen Baker. Baker, a former Business Week technology columnist, describes a new breed of companies seeking to gather and analyze the massive amount of data we create through work, shopping, voting, communicating, and even seeking love. He breaks the book up into chapters titled Worker, Shopper, Voter, Blogger, Terrorist, Patient, Lover. In some cases, you might be excited and encouraged by what can and will be accomplished by the math wizards that sift through our data. In other cases, it might be a bit frightening. Either way, I would recommend this book to anyone that might fit in to the above categories (that is, everyone), but certainly to anyone in our industry that has or will be involved in building applications that generate and/or process user data. It's fascinating. Here's a short video interview with the author, discussing The Numerati: You can also listen to an interview with Stephen Baker on the CBC podcast, The Spark. There is also a website and blog for the book at TheNumerati.net. Read Now About
ArticleSEO Friendly Site Images by Katie Jamison on January 14, 2009When it comes to training clients on basics of SEO, it's easy to focus exclusively on textual content. However, proper use of image tags and accompanying descriptions is one easy way to take otherwise empty real estate in Google's eyes and convert it into valuable SEO fodder. This is especially true for agency designed sites that tend to be image and graphic heavy. Here are 4 good tips to follow: Read Now About
ArticleProspect Experience DesignResource of the Month: Masterfile’s Endless Media by Justin Kerr on January 14, 2009I've been playing with Masterfile's new proprietary search tool named Endless Media and it is a significant improvement over its competitors' offerings. Masterfile has rethought image searching from the ground up rather than simply adding new features to an existing engine. Read Now About
ArticleHow should E-Newsletter content be delivered? by Mark O’Brien on January 9, 2009Do you go for the "entire newsletter in a single email" approach, or do you simply use your newsletter as a means to drive traffic to well-positioned pages on your site? Read Now About
ArticleWhy should someone with a job spend time with Linkedin? by Christopher Butler on January 9, 2009This is why I think LinkedIn is great. I've posted before about LinkedIn's "answers" functionality, which I use all the time. Today I saw a question asked by Martin Brossman that I thought would be worth sharing: Here are a few strong points that come out of the 27 or so answers submitted to the question... Read Now About
ArticleRespond! by Christopher Butler on January 7, 2009I just saw an interesting post from Wired's Epicenter blog discussing a new approach to user comments on blogs. The author points out that since social media tools like Facebook, Twitter, FriendFeed, etc. pull in blog content and then allow for commentary to be posted about it, the feedback tends to come from smaller, more closed groups. In order to promote a wider, and perhaps more critical, pool of commentary, Jim Jeffers has started a project called Encouraged Commentary, which allows the user to highlight any text in order to be prompted with a 'respond' option. By clicking 'respond,' the user will be given a comment message box with their selection already formatted. This way, a user can respond with relevant comments (ideally), and not just, "nice post." Check it out. I think the idea is solid, I just wonder how they'll get people to start using it if most are already used to pulling blog content into other sites? Read Now About
ArticleThe Case For a Marketing-Focused Agency Website published on January 5, 2009Why should advertising agencies spend their valuable time making their own site an effective marketing tool? Because it is a sure-fire way to generate pre-qualified new business. Read Now About
ArticleTo Buy or To Build by Christopher Butler on December 31, 2008There are few things more satisfying than creating something from scratch. But sometimes, assembling existing components is actually the more efficient approach. Perhaps you don't have the luxury of starting from scratch; the raw materials and time needed to complete the job may far exceed the time and budget actually at your disposal. Or, perhaps someone else has already done some of the work you need to do, better than you could ever do it yourself! After all, we can't all be Tony Stark, right? Read Now About
