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ArticleSlideshare is Awesome by Christopher Butler on January 29, 2009 When I started developing material for this month's newsletter, How to Use Google Analytics, I knew that I wanted to include some kind of multimedia presentation showing our own analytics account as an example. I thought about using various screen capture tools to create a video, but I wanted to make sure that the analytics screens were a bit clearer and the size could be easily enlarged. At some point, Able asked our LinkedIn group about SlideShare, which prompted me to check it out. It ended up being just what I was looking for... Read Now About
ArticleContent StrategyHistory According to the ‘Net by Christopher Butler on January 28, 2009 I just read an opinion in the Guardian titled We're In Danger of Losing Our Memories, by Lynne Brindley, the chief executive of the British Library. This is something I've considered before, but first, a pertinent quote: "At the exact moment Barack Obama was inaugurated, all traces of President Bush vanished from the White House website, replaced by images of and speeches by his successor. Attached to the website had been a booklet entitled 100 Things Americans May Not Know About the Bush Administration - they may never know them now. When the website changed, the link was broken and the booklet became unavailable..." Read Now About
ArticleThe End of Solitude? by Christopher Butler on January 27, 2009I came across a wonderful piece written in The Chronicle of Higher Education titled The End of Solitude, by William Deresiewicz, which emphatically voices a concern that I have found growing in me with increasing fervor. Here's a long, but important quote: "But we no longer live in the modernist city, and our great fear is not submersion by the mass but isolation from the herd. Urbanization gave way to suburbanization, and with it the universal threat of loneliness..." Read Now About
ArticleKeeping Your Site Safe from the Bad Guys published on January 27, 2009One thing that has evolved almost as quickly as the web itself is the rise of security problems associated with it. Web developers today have to take great care in not introducing security holes into websites. These security lapses can come from something as seemingly innocuous as a simple contact form. Read Now About
ArticleTime Definitely Has Value by Christopher Butler on January 26, 2009 I am just finishing up reading Blown to Bits: How the New Economics of Information Transforms Strategy by Philip Evans and Thomas S. Wurster, which, written in 2000, was an exploration of how new methods of information delivery and interaction were eliminating the traditional business strategic distinctions between richness and reach. Evans and Wurster expected the internet to level the playing field, at least for a time, of competition in capitalist markets. Of course, we know now that they were right. However, a passage early in the text has got me thinking that they probably discounted something pretty important... Read Now About
ArticleWhat Will Happen to Social Media if Marketers Keep Doing Spammy Stuff? by Christopher Butler on January 26, 2009Phil Johnson at PJA just wrote an interesting post for the Advertising Age Small Agency Diary blog, titled Facebook is Too Crowded and Your Analytics Aren't Up to Snuff. He was encouraged by a previous rant from Peter Madden, who called Facebook a "freak show," and assembled some of his own thoughts on social media and marketing. By the way, I absolutely loved Madden's piece and emailed it to Mark immediately after reading it. We both had a good laugh, yet still eventually sighed in that "this guy's totally right" kind of way. In any case, Phil writes: "The sacred cow is the belief that Facebook and Twitter are the premier platforms for this revolution..." Read Now About
ArticleThe Great Equalizer by Christopher Butler on January 23, 2009 I've been reading a book titled What Are You Optimistic About? Today's Leading Thinkers on Why Things Are Good and Getting Better, edited by John Brockman. Most of the essays in the collection are pretty short- on the order of 500 words or so - and cover topics ranging from science, religion, technology, biology, ethics, etc. One that I read last night was particularly interesting to me relative to what we do at Newfangled. In his contribution, titled "Altruism on the Web," Dan Sperber writes: "'From each according to his ability, to each according to his needs.' So did Marx define communism..." Read Now About
ArticleThe Extra Benefits of a CMS published on January 22, 2009Having a full-featured, extensible content management system (CMS) has many benefits. The obvious ones include being able to edit your own content, uploading new images, and keeping a consistent site structure and layout. But this is just the beginning of making your CMS, and website, work for you. I'll lay out just a few extra things that a customizable CMS can provide for your company. Read Now About
ArticleFFMPEG on Red Hat Enterprise 4 (RHEL4) published on January 21, 2009FFMPEG is a very powerful and flexible tool for converting one video format to another. Here's a guide on how to install this on your RHEL4 server. Read Now About
ArticleProspect Experience DesignCreative Questionnaire: Liz Dubois by Justin Kerr on January 20, 2009Liz Goulet Dubois graduated in 1989 from the Rhode Island School of Design with a degree in illustration. She was instrumental in developing the Club Earth line of nature-themed toys, and still contributes to that line which is now under new ownership. She also helped develop the popular FRED line of housewares, and currently contributes to the line as Senior Designer… Read Now About
