Article Prospect Experience Design Ten Things You Should *Definitely* Know About Ecommerce by Christopher Butler on August 30, 2011 Payment gateways, PCI compliance, discount codes, sales tax, shipping... the list of ecommerce mysteries is longer than it should be. But this month, Chris Butler brings clarity to each of them and gives you a survey of how ecommerce works, from setup to sale... Read Now About
Article Six Important Points to Remember About Content Entry published on August 25, 2011 In many cases content creation and then entry is a bigger task for clients than anticipated. We've made these great plans for a site, but then copy has to be written, images chosen, the CMS learned and the content entered, formatted and in many cases related by some method of secondary, suggested navigation. The following list of tips and principles is somewhat specific to the Newfangled CMS and our site build process, but potentially useful for any CMS user at this critical stage in a website project. Read Now About
Article Resource Roundup: Things Agencies Should Know About by Christopher Butler on August 19, 2011 Another week, another torrent of content. Lucky for you we've got the best robots filtering out the important signal from the noise. This week's roundup includes articles and interviews with various technology visionaries, a post from the infallible David Baker, thoughts on content, and some thoughts on what creativity really means... Read Now About
Article Prompting Creative Thinking (from People Who Don’t Think They’re Creative) by Christopher Butler on August 18, 2011 This week I was listening to a podcast from PRI's To the Best of Our Knowledge, which was focused on the creative mind. One segment in particular inspired me. At roughly the 15-minute mark (15:11 - 24:20), Anne Strainchamps begins an interview with Shelley Carson, a Harvard psychologist who does research on creativity and the brain. Through her study, Carson has developed methods for amplifying creativity Read Now About
Article Writing: Just Do It published on August 16, 2011 This blog post was particularly hard to write. I knew what I wanted to write about, but I couldn Read Now About
Article Found Quotes by Christopher Butler on August 11, 2011 Here's a long list of fantastic quotes I've collected over the past few months. On storytelling Read Now About
Article Prospect Experience Design Two Things About Web Design by Justin Kerr on August 9, 2011 The concept of Read Now About
Article Resource Roundup: Things Agencies Should Know About by Christopher Butler on August 5, 2011 I was away last week and yet the internet kept sending me stuff! Don't worry, I took care of the filtering for you and have collected only the good, essential stuff right here in this post. As usual, I've got some Google for you, some social media, future of the news, cellphone short films, and some more Google... Like I said, the good stuff... Read Now About
Article Salesforce for Beginners published on August 4, 2011 This month for my Newfangled peer enrichment session, I outlined the basics of Salesforce. This post is a very brief introduction to the main components of Salesforce. If you Read Now About
Article The Familiarity Spectrum Redux by Christopher Butler on August 3, 2011 In gathering data for a chapter on measurement in my forthcoming book, Thinking Before Doing, I needed to first update a set I had put together for an article I wrote last year on measurement. The data I used in that article represented two years of traffic to our site (from mid 2008 through mid 2010). Surely enough had changed in the last year to merit taking a second look rather than assuming the arguments I made still made sense. I especially was interested in seeing how our top referrers distributed over the familiarity spectrum and whether the observation I'd made back in 2010 was also still accurate. After I compare last year's data with this year's, I'll explain what I mean by the familiarity spectrum and hopefully this will all make sense Read Now About
