Justin Kerr

Creative Director

I spent 10 years working in print design before being lured to Newfangled in 2000. I didn't have any prior experience with the web (other than sending e-mail) but I eventually learned to be as proficient with pixels as I am with ink and paper. As the sole designer at Newfangled, I have the distinct pleasure of working with all of our development teams. I enjoy the process of seeing a site progress from the discovery phase up through quality testing. It's a great feeling of satisfaction to see a new site go live.

My wife and I have a cozy little home in Providence, RI that is stuffed to overflowing with our six children. We enjoy traveling together and seeing the country in our 12-passenger van. In those rare moments of free time, I work in my wood shop or grab a ride on my motorcycle. Somewhere in my basement is a dusty diploma from the Rhode Island School of Design.

You can check out some of my other work on design:related.

Recent Work

Win Without Pitching

Tracks & Trails

Blog Posts

3

Behind the Scenes: The Website Design Process

January 5, 2012 at 1:30 pm

A year ago, Chris Butler suggested I select one of our clients and chronicle the entire web design experience. The following is a behind-the-scenes look at the six-month period from kick-off call to site launch of August Jackson, a marketing services firm that came to Newfangled through a word-of-mouth referral. 

How Wide Should I Make the Website?

October 14, 2011 at 11:00 am

It's an important question to ask when designing a site because it's part of the fundamental architecture that will shape all of the content. I wish there were a magic number for the perfect site width but there are too many variables to consider. Although the consensus seems to be between 950-1000 pixels, deciding how wide to make a website shouldn't depend just on average screen size. Audience and site content also play a role.

2

Are you ready for some football (graphics)?

September 9, 2011 at 9:00 am

The 2011 NFL season kicks off this week. I love the drama of the game, the Olympian feats of athleticism, the strategy of offense vs. defense and, of course, the on-screen graphics. If you've watched even ten minutes of professional football, you can't miss them. These digital scoreboards are great examples of user experience (UX) design and contain a tremendous amount of real-time information and statistical data.

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