 Justin Kerr Creative Director I've been with Newfangled since 2000. Before I started pushing pixels, I spent 10 years as a print designer. | Justin Kerr's Blog
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Picture Your Presentations
May 8, 2009 at 1:39 PM by Justin KerrBefore and After: Picture Presentation View more presentations from justalink. Here's a good tutorial from Before and After Magazine on how to make your PowerPoint presentations more visually compelling and far more memorable. Hint: less is more. Note: In order to read all the text, view the slide show full screen  . |
Tags: information_design guidelines
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DELICIOUSCreative Block? Go To Prison!
May 8, 2009 at 2:00 PM by Justin Kerr I've heard a lot of suggestions for overcoming creative block: change your venue, sketch, take a nap, etc. But I think I've discovered one of the more effective methods— long periods of forced solitude and an orange jumpsuit. Photographer Marc Steinmetz has posted some very creative escape tools used by prison inmates. Of course, only some of these hand-crafted masterpieces were successful in springing their owners or else they wouldn't have them on hand to be photographed, right? |
Tags: inspiration creativity tools
Download PDF EmailComments (1) Typographer's Guide To Web Typography
April 22, 2009 at 1:46 PM by Justin Kerr| Great post on Jenny Green's blog that explains how to improve your web typography. As a former print designer, I appreciate anything that will stretch the current limitations of web-safe fonts. |
Tags: css resources typography
Download PDF EmailComments (0) Elements of a Successful Home Page
April 21, 2009 at 11:26 AM by Justin Kerr| Your website's home page is the first impression some* visitors have of your organization, so careful thought should be given to which elements will live on the home page. The more focused your home page is, the more likely a visitor will quickly understand who you are and what you do. Home pages can be broken down into three types of elements: introduction, entrance and announcement. I briefly cover what these are below, but you can find them explained in more detail in Luke Wroblewski's book, Site-Seeing: A Visual Approach to Web Usability. Introduction – describes your site and establishes its identity. Includes tag lines, positioning statements, images of your product or a brief explanation of your services. Entrance – provides access points to interior content and explain what's inside the site. Drop-down navigation menus, search utilities, and sampled content are good examples. Announcement – shows what's new and encourages return visits. These can include blogs, news items, event listings, advertisements or other call-to-action items.  Two great articles on home page design: Home Sweet Homepage (thinkvitamin.com) Home Page Goals (alistapart.com) *The reason I state "some" visitors will access your home page first is because sites that have structured their content with a high degree of search engine optimization (SEO) will have as many (or more) initial hits on their interior pages as they do on their home page. |
Tags: seo content usability
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