Justin Kerr
Creative Director
I spent 10 years working in print design before being lured to Newfangled in 2000. I didn't have any prior experience with the web (other than sending e-mail) but I eventually learned to be as proficient with pixels as I am with ink and paper. As the sole designer at Newfangled, I have the distinct pleasure of working with all of our development teams. I enjoy the process of seeing a site progress from the discovery phase up through quality testing. It's a great feeling of satisfaction to see a new site go live.
My wife and I have a cozy little home in Providence, RI that is stuffed to overflowing with our six children. We enjoy traveling together and seeing the country in our 12-passenger van. In those rare moments of free time, I work in my wood shop or grab a ride on my motorcycle. Somewhere in my basement is a dusty diploma from the Rhode Island School of Design.
You can check out some of my other work on design:related.
My Blog Posts
Forget the Fold, Part 2
April 19, 2013 at 11:30 amLast month I wrote about "the fold" and how it has been misinterpreted and incorrectly applied when it comes to prioritizing a web page's content. Drawing an imaginary line across the page and placing a majority of your content above it really misses the goal, which is to expose users to important content and site features in a timely and clear fashion. In this post, I'll show you some example sites that get it right and others that need some help. more
Forget the Fold, Focus on Your Content
March 29, 2013 at 10:00 am"The Fold" is the unobtanium of web development and, with an increasing number of people accessing sites with mobile devices, becoming less relevant. Instead of succumbing to the siren call of "all our content needs to be above the fold!" you should be focusing on creating compelling content and arranging it in such a way that draws visitors deeper into your site. more
The Content Suggestion Box
January 22, 2013 at 10:00 amNewfangled has developed a lot of content over the last twelve years on topics from SEO to content marketing to web planning and strategy. However, there still might be a thing or two we've overlooked so we're asking you, our readers, to submit suggestions for any topic you'd like us to write about. more