Justin Kerr

Creative Director

I spent 10 years working in print design before being lured to Newfangled in 2000. I didn't have any prior experience with the web (other than sending e-mail) but I eventually learned to be as proficient with pixels as I am with ink and paper. As the sole designer at Newfangled, I have the distinct pleasure of working with all of our development teams. I enjoy the process of seeing a site progress from the discovery phase up through quality testing. It's a great feeling of satisfaction to see a new site go live.

My wife and I have a cozy little home in Providence, RI that is stuffed to overflowing with our six children. We enjoy traveling together and seeing the country in our 12-passenger van. In those rare moments of free time, I work in my wood shop or grab a ride on my motorcycle. Somewhere in my basement is a dusty diploma from the Rhode Island School of Design.

Recent Work

Win Without Pitching

CDISC

Tracks & Trails

Blog Posts

1

Fresh Design from the Past

August 12, 2010 at 10:00 am

I visit Apple's movie trailer page several times a week. Aside from being a movie hound, I like to peruse the poster gallery that Apple has so beautifully laid out. I'm usually not surprised by the poster designs I find there, but I was caught off guard by the bold, elegant design of Olly Moss' poster series for the 2010 Alamo Drafthouse / Levi's Rolling Roadshow tour.

4

Dynisco.com Goes Live

August 2, 2010 at 10:00 am

Last week Newfangled launched a re-designed site for Dynisco, a provider of high-performance, cost-effective sensors, controls, and analytical instruments for plastics extrusion processing. 

The cleaner and more contemporary dynisco.com is based on branding developed by one of our agency partners, Blass Communications. The goal of the new site was to focus Dynisco's message and reduce the complexity of their old site.

 

2

Design 101: White Space is Not Empty Space

July 20, 2010 at 2:00 pm

White space is not "empty" space, nor is it necessarily white. It is the unmarked area between elements on a page and is a critical component in good design. White space serves an important purpose; ignoring it can not only yield some unattractive visual results but also hinder content comprehension.

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