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Stop Shouting. Start Teaching

a Publication written by Christopher Butler on February 11, 2013

...being blown. You don’t’feel the pen in your hand, or the surface of the desk under your arms. You’re somewhere in between your body and the blackboard. That’s the magic of learning; it’s transportational. Now, deep breath. Back to...

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Article

A Philosophy of Failure

an Article published on October 14, 2013

...could be interpreted as forgoing a reasonable timetable for planning, not allocating proper resources, or settling for poor craftsmanship. So you don’t’think I’m a hypocrite, my personal philosophy of design includes well-worn slogans such as, “form follows function,” “anything...

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Publication

How Should We Contain the Cloud?

a Publication written by Christopher Butler on December 11, 2012

...Think about it: What do our digital files—our MP3s, MPEGs, ePubs, etc.—actually look like? I don’t’think we see them for what they truly are, a matrix of cascading ones and zeros. I think we probably just picture the latest...

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Article

Quick Content Idea: The Interview

an Article written by Christopher Butler on November 4, 2010

...Get in touch with a coworker, client, or someone influential in your industry and ask them if they’d be willing to be interviewed for your blog. Even if you don’t’have all your questions planned out yet, give them a...

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Email Marketing

The Importance of A/B Testing your Marketing Emails

an Article published on October 28, 2019

...statistically significant results, it’s important not to lose motivation if some of your tests don’t’return statistically significant results right away. Keep testing, keep learning, and you’ll uncover some actionable insights to help you reach your audience in new ways....

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Prospect Experience Design

Information Architecture Workshop

an Article written by Christopher Butler on March 26, 2009

...session by re-reading Don’t’Make Me Think as a group, so our first activity was a ten question quiz on the book. Everyone aced it, of course! For our first exercise, we broke up into mini teams began planning and...

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Article

Digital Preservation or Conservation?

an Article written by Christopher Butler on June 5, 2009

...curators just as much as we’ll need the physical resources necessary to hold the data. What we don’t’want is vast storage of junk tweets, blog posts, comments, Facebook wall posts, etc. Perhaps we should be considering digital conservation ?...

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Prospect Experience Design

Avoid design application issues with an overlay

an Article written by Dave Mello on April 9, 2009

...using a methodical approach to the application. I have found, however, that often when I think a site is “perfect” there are actually a lot of elements that don’t’quite line up with what the designer had in mind. One...

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Article

Beyond Bounce Rate: Exits and Time on Page

an Article published on July 12, 2010

...long enough to decide they don’t’want to read it after all). On the main blog list page, the meaning of time spent is more neutral. Someone who spends several minutes there isn’t bailing, and they might be thoughtfully reading...

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Article

Protect the Future!

an Article written by Christopher Butler on April 16, 2009

In some recent posts, I’ve been exploring the idea that the aggregate of our decisions regarding technology and how we use it could create a scenario that is, in the long run, one we don’t’want. (See Your Profile is...

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