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Content Strategy

How Do You Create a More Effective Case Study? Think Outside the Box

an Article published on March 6, 2024

...case study?  Because sales numbers are expected. And sure, they’re also easy to appreciate and value. But sales-oriented results don’t’always tell the most important story. Remember, your prospects need reassurance that you can solve their problems. Problems. That’s the...

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Article

Content Strategy

Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound

an Article published on November 11, 2024

...if you will, for when we ideate content with clients. Each idea must aim to possess these three traits: novelty, specificity, and profundity. Topics that don’t’meet these standards are thrown out.  We know that if you start from that...

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Article

The Best Strategy for Moving Prospects Through Your Marketing Funnel

an Article published on April 16, 2024

...channels. But take a beat. You don’t’just want eyeballs on an article. You want qualified leads who will take deeper action. And to do that you need to consider not just the buyer persona who needs to read it,...

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Article

Business Development

Applying Dollar-Cost Averaging to Your Marketing Strategy

an Article written by Mark O'Brien on August 29, 2024

...index fund each month. You don’t’need a broker to get started and many investment firms have them. It costs next to nothing in transaction or management fees, whereas if you wanted to pay a financial advisor, you’d pay a...

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Article

Content Strategy

Can AI Content Be Extraordinary?

an Article written by Mark O'Brien on August 15, 2024

...creation altogether. There’s that nagging voice in your head saying your agency will be left behind if you don’t’figure this out. Don’t’give up just yet. AI might not be the magic wand you were promised, but it’s not...

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Content Strategy

Want Better-Fit Leads From Your Marketing? Start With Your Content Topic Selection

an Article published on February 6, 2024

...“know” your audience, we don’t’just mean identifying a group (i.e., CEOs or CMOs). We mean dig in. Understand their issues, questions, challenges, and day-to-day realities.  At Newfangled, before brainstorming a word of content, we create audience personas for clients’ prospects....

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Article

Content Strategy

Is SEO Dead?

an Article written by Mark O'Brien on January 6, 2025

...been told that there are parts of that message that weren’t fully understood. So let’s take a more nuanced approach. https://vimeo.com/1010693179 Newfangled’s Experience During the SEO Golden Age First of all, some brief context: Newfangled has been involved in marketing...

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Paid Media

Are LinkedIn Ads Worth the Price?

an Article published on May 3, 2024

...for your content. LinkedIn users are highly engaged in professional and personal development, making it a useful platform for you to market thought leadership and build brand equity. And since there’s nothing that compares, you might decide you can’t afford...

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Webinar

Business Development

What's New — And What's Next — With Magnolia

hosted by Lauren O’Brien on January 30, 2025

...planner for agencies, which has evolved significantly since its October launch, thanks to great feedback from agency teams. Join us for a fresh look at what’s new and what’s next, just for our valued Newfangled audience. On Thursday, January 30...

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Article

Content Strategy

Your Next Content Marketing Tactic: Attracting Conversions With Repurposed Content

an Article written by John Nugent on January 23, 2024

...eBook abstracts — to tell the prospect just enough to get them to convert.  If it only takes 50 words to pique a prospect’s interest about an ROI calculator, don’t’write one word more. Let the complexity of the resource...

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