Search Newfangled

Webinar

Business Development

Transform Industry Challenges Into Your Competitive Edge: A Two-Part Webinar Series

hosted by Mark O’Brien on October 16, 2024

You’ve weathered storms before. You’ve adapted to new technologies, market shifts, and client demands. But the challenges your agency faces now are different. And you’re not alone. Join Newfangled CEO Mark O’Brien for a candid two-part webinar series that speaks...

Access Now About

Article

Content Strategy

I’m a Human Writer. Here’s How AI Fits Into My Job. 

an Article written by Maria Prince on August 15, 2024

...gives you bandwidth you desperately need to create more strategies, smarter, and in less time.  Our Content Tool for Editors  Our tool doesn’t hallucinate the way other AI tools do, so editors don’t’need to cut entirely made up sections...

Read Now About

Article

Business Development

The Secret to Scaling Your Agency? Get Out of Your Own Way.

an Article written by Melany Coopmans Vizithum on September 19, 2023

...energy, but is a resource leak within your firm. Identifying and addressing weak performers is critical in setting the stage for sustainable growth. Pulling back feels impossible. Some owners simply don’t’realize they have a micromanaging problem. Others can see...

Read Now About

Article

Paid Media

Why Both Lead Gen & Website Conversion Campaigns Are Necessary for a Healthy Pipeline

an Article published on January 19, 2024

...and error. Start with a goal of what you want to achieve in regards to quantity and quality of leads and choose the tactic that best aligns. But don’t’worry if you don’t’hit the mark the first time. Watch...

Read Now About

Article

Content Strategy

Either Hire an Outside Marketing Team or Hire In-House, Right? Not Exactly.

an Article written by John Nugent on February 16, 2024

...fact that you don’t’assume the hiring costs when you’re not doing the hiring and the prospect of working with an outside expert becomes even more appealing. Inherit Technology and Benefit From Proven Processes With an External Marketing Partner There...

Read Now About

Article

Prospect Experience Design

Services or Capabilities – What's the Right Service Page Strategy?

an Article written by Christopher Butler on December 6, 2023

...my clients don’t’actually sell services in the strict sense. They don’t’offer a la carte options where a customer could buy Service A, B, C, and so on, or a combination of them at their discretion. Most of the...

Read Now About

Article

Business Development

How Newfangled’s Proprietary Software Helps Drive New Business

an Article written by John Nugent on September 25, 2023

...They don’t’work because this “spray and pray” approach to sales outreach is reaching them at the wrong time in their journey. Even after someone fills out a form on your site or engages with you on LinkedIn, it doesn’t...

Read Now About

Article

Business Development

The Two Most Important Factors for Effective Marketing

an Article written by Mark O'Brien on September 10, 2024

...We don’t’care so much about click throughs, open rates, page views, gross metrics or that kind of thing. Instead, we measure everything based on exact individuals engaging with you — by name, face, and email. As soon as we go...

Read Now About

Article

Business Development

Proactively Engage Your Leads — Or You’ll Leave Business on the Table

an Article written by John Nugent on March 28, 2024

...Protect your expert stance at all costs by making sure your emails do three things: Acknowledge what your lead did. You don’t’need to summarize every single page they visited, but if they converted on your latest eBook or white...

Read Now About

Article

Email Marketing

Turn Prospects Into Clients With List Segmentation and Lead Scoring

an Article published on April 11, 2024

...groupings — of your segments. It’s like sorting Legos. You don’t’have to sort your Legos. But if you want to build something on purpose later, you’re going to be really disappointed you didn’t. With your Legos in disarray, it will...

Read Now About