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My Mixbook for 2010

an Article written by Christopher Butler on November 12, 2010

...I could send far more copies out, but you don’t’necessarily need the actual book to enjoy the material. If you want to read the content of the book too, here’s the table of contents: Our Digital Crisis One Small...

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Quick Content Idea: The Transcript

an Article written by Christopher Butler on November 2, 2010

This month’s newsletter is all about content. Big surprise, right? We write and talk about content constantly. Of course, the most common objection I hear to our content advice is that people just don’t’have the time to create the...

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The Two Things and Content Strategy: Why Reducing Your Knowledge Will Help You Expand Upon It

an Article written by Christopher Butler on June 13, 2011

There’s a “soft-meme” on the web called The Two Things. Have you heard of it? I call it a soft-meme because I don’t’think many people have. The basic gist of it is that The Two Things are the two...

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Prospect Experience Design

2013 Year-End Design Resource Review

an Article published on December 20, 2013

...use the occasional drop shadow or background texture. Subtle Patterns is a great resource for seamless textures that don’t’scream, “Hey! Look at me! I’m a background texture!” Each file is provided as a PNG in 1x and 2x resolution...

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Prospect Experience Design

Stop. Look. Listen.

an Article published on January 23, 2014

...who provided some tough love by telling me I had “room for improvement” when it came to professional relationships and responding to client criticism. Ok, you don’t’have to hit me twice three times before I start to catch on....

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Email Marketing

Why Marketing Automation Programs Fail: it's Not the Software, it's Your Expectations

an Article published on February 3, 2014

I recently read that three out of five marketing automation implementations fail. Three out of five! That’s a 60% failure rate. That is alarming, but I don’t’think that the reason that most of those fail is due to the...

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Prospect Experience Design

How Specific Should a Prototype Be?

an Article written by Lauren Clarke on August 17, 2010

...elements that matter during this phase – and keep their attention from those that don’t’ We use the same basic font across the board- only occasionally adjusting the size and weight to represent how items will relate to one another...

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Prospect Experience Design

How to Test a Website in Ten Seconds

an Article written by Christopher Butler on February 11, 2014

...than the first page. So, the lesson: Design can mean the difference between a conversion or a bounce. This form of quick testing will show you which design decisions help visitors, and which don’t’ Why not try it out today?...

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Fixing Bugs and the "Five Whys" of the Toyota Production System

an Article written by Dave Mello on February 17, 2014

...believe indicate a bug. If your first reaction on witnessing a bug or seeing a bug report is “that’s impossible,” you are plainly wrong. Don’t’waste a single neuron on the train of thought that begins “but that can’t happen”...

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Beyond Bounce Rate: Exits and Time on Page

an Article published on July 12, 2010

...long enough to decide they don’t’want to read it after all). On the main blog list page, the meaning of time spent is more neutral. Someone who spends several minutes there isn’t bailing, and they might be thoughtfully reading...

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