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Article

Is it Time to Rebuild Your Website?

an Article written by Christopher Butler on November 30, 2010

...You’ve been writing multi-page monthly newsletters since you launched. If your site is a few years old, that kind of activity is likely expanding your database exponentially. That kind of growth is great, but if your site was built (at...

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Finding Your Engagement Style: Listening

an Article written by Christopher Butler on March 2, 2011

...get-go by the presence of an empty page rather than a living, thinking partner. Like talkers, listeners might do well to start with what comes naturally—create an opportunity to have a conversation, and record it, either with video or audio....

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Creating CRM Efficiencies for Imprivata.com

an Article published on March 10, 2011

...content creation than managing its crm integration. Before the rebuild Prior to the rebuild, the client generated unique registration forms for every premium asset, then embedded those forms in an open HTML area of the resource details page. Once a...

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Three Tips for Simple Usability Tests

an Article written by Lauren Clarke on April 27, 2011

Thinking about performing usability tests on your website is probably extremely overwhelming. I mean, I was slightly overwhelmed when Chris simply asked me to help him conduct simple usability tests on our own site, and all I had to do...

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Security and Shopper-Focused Technology

an Article written by Christopher Butler on May 11, 2011

...in to a web page, my browser asks me if I want to save that information so I don’t have to log in again next time. Additionally, some websites do this on their own, creating a unique cookie storing your...

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Resource of the Week

an Article published on February 5, 2008

30+ Free Three-Column Website Templates from mashable.com. Note to all you prima donna web designers out there: these templates provide great starting points for page architecture and eliminate having to reinvent the wheel every time you design a site. Remember,...

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Prospect Experience Design

Future Daydream

an Article written by Christopher Butler on January 10, 2012

...by John Napier in his book Hands. Perhaps so. But as long as screens are central to our interaction with the world, we’ll likely need to add a few to our repertoire. Undoubtedly, page turning was a tricky leap for...

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Prospect Experience Design

Clean Up on Aisle 7

an Article published on October 15, 2013

...or the icons, but those aren’t what really got my enthusiasm down.   It was that for every usability step forward (Control Center – finally, thank you!), there are big steps backward (scrolling down the page in Safari sometimes triggers...

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Content Strategy

Experimenting with Backbone/Marionette Template Organization vs. Performance

an Article written by Dave Mello on June 23, 2014

...and produces a single, static file containing all of my partials. 2. The first time a client browser loads the page, this rollup is retrieved in one http request. The contents of this file are then regex-ed into their respective...

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Content Strategy

Common Pitfalls to Avoid When Writing Your First White Paper

an Article written by Lauren O’Brien on May 30, 2017

...of your head and arranging themselves in the perfect order on the page, they tumble and land in an awkward, sputtering mess you’ll be finessing for the next half hour. It’s the worst. Look, it’s time to take back control...

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