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Prospect Experience Design

Are Clever Navigation Names Worth the Confusion?

an Article published on May 12, 2011

...Even if your content may have a proprietary name in other marketing avenues, you should consider simplifying the name on the website. We’ve all had the experience of trying to decode what a page or section is really all about:...

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Guiding Your Blog Out of the Wilderness

an Article written by Christopher Butler on March 31, 2010

...simply recording yourself speaking may allow you to develop good content much more quickly than struggling with words on a page. Once you’ve done this enough, your recordings could also be transcribed and turned into written posts. Even if you...

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Prospect Experience Design

Google Books Wins by Consistent User Interface

an Article written by Christopher Butler on March 17, 2011

...be cool to build in to the desktop and iPad versions as well (see below). Finally, Google Books offers the reader more visual options than the other platforms, including the ability to read the original page scans instead of the...

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What Do Your Prospects Want From Your Site?

an Article written by Mark O’Brien on February 9, 2012

...to succeed in its role of informing, it must be intuitively navigable. When people arrive at your site, regardless of the page on which they initially land, they need to have an intuitive sense of exactly where they are, what...

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AdAge in a Recession

an Article written by Christopher Butler on April 22, 2009

I smiled when I saw this graphic on the cover page of AdAge from earlier this month (of course, I only received it in the mail today, along with last week’s and this week’s issues). But I appreciate their honesty,...

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Book Review: Smashing Book #3!

an Article written by Christopher Butler on May 1, 2012

The other day a chat window popped up on my Google+ page from Vitaly over at Smashing Magazine. I assumed he was getting in touch to ask me to rewrite the piece I’d just submitted—with some trepidation, I might add—critiquing...

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Prospect Experience Design

Tracks & Trails—The Eagle Has Landed!

an Article published on October 16, 2009

...in certain parts of the site. Balancing general infromation, specific information and related information on a single page without losing focus can be very tricky. Information “layerng” also helped keep things under control, like the tabbed sections and the image...

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Prospect Experience Design

Navigating Navigation

an Article published on November 29, 2010

...I want to make it easy to find, so I will probably place it under a “products” tab, or maybe even a “Super-Products” menu item. Another common navigation mistake is cross-listing pages under different menu items.  While a page such...

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The Future of Mobile (is the Web)

an Article written by Christopher Butler on May 24, 2011

...what “responsive” means as far as web design is concerned, a recent Design Shack article by Joshua Jackson provides a useful explanation—showing how responsive web design works by employing CSS media queries to reorganize page elements based upon the maximum...

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Tracking Downloads in Google Analytics

an Article published on March 2, 2010

...because these assets are downloadable files (as opposed to, say, on-page content), they are much more difficult to track. Google Analytics does not automatically monitor download links – however, there are many additional configurations you can add to your account...

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