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Email Marketing

Progressive Profiling and Smart CTA Best Practices

an Article published on September 16, 2019

Newfangled has been utilizing and preaching progressive profiling and smart calls to action (CTAs) for a number of years now, and we are still advocating for these features today. However, in that time, some of our recommendations have changed. In...

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Prospect Experience Design

Inside the Redesign of Merge Records

an Article published on March 7, 2014

Last summer, Newfangled was hired to develop a new website platform for Merge Records, an established indie music label headquartered in Durham, NC. In this post, I’ll be outlining some of the challenges that arose during the design process and...

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Audio and Your Website

an Article published on March 22, 2012

...you are featuring several audio files on that page.  “/location/audio track title.mp3” represents the URL path of the audio file you have uploaded through your CMS.  If you are using Newfangled’s CMS, upload the audio file in the Attachments tab....

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Why We're Offering Content Strategy Consulting Services

an Article written by Tema Flanagan on March 17, 2014

...producing content for Newfangled, and we also know it because it’s echoed by our clients as we work with them to plan, build, launch, and maintain their sites. Starting with the preliminary planning stage, almost all of our clients express...

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Content Strategy

Why We Ask Our Clients So Many Questions

an Article published on January 14, 2014

...cycle • Develop a profile of your prospects that allows you to intelligently nurture them These sorts of goals are squarely within Newfangled’s wheelhouse, and what we’re looking to do is match our expertise with the knowledge that you’re bringing...

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We don't just build websites for agencies. We also build websites for their clients!

an Article written by Christopher Butler on October 16, 2012

If you’ve visited our homepage, you’ve probably read the following statement: “Newfangled builds conversion-focused websites for ad agencies and their clients.” That’s what we call our “positioning statement.” It’s a tweet-sized elevator pitch. It says what we do, and who...

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Prospect Experience Design

Notes on the Container (and the Content it Holds)

an Article published on May 14, 2014

At Newfangled, we’ve written a lot about content. Content strategy, content marketing, content creation, content styling. And if you’ve been reading our blog posts and newsletters, you’ve come to understand that we value content. It’s not the only component of...

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CRM

Email Tips (or, How to Stay Friends When Communicating By Machine)

an Article written by Lauren Clarke on October 19, 2012

There are lots of resources at our disposal when it comes to facilitating and managing communication during the web development process. At Newfangled, we’ve experimented with and researched several tools on the market and even developed our own software to...

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How Our Website Integrates With Salesforce

an Article published on June 2, 2011

Since I started at Newfangled four months ago, part of my job has been getting our Salesforce database into shape so that it is a useful tool for our business. One of the main goals of our Salesforce implementation is...

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Service

Email Marketing

a Service published on July 1, 2014

...through the buy cycle is at the heart of a thriving marketing strategy.  Testimonial Newfangled has been a force multiplier. They’ve helped us quickly spin up a sophisticated blend of marketing processes, technologies and services that include facilitated strategy, content...

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