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Article

SteriPEN: On the Web AND in a Store Near You

an Article published on February 17, 2010
...but we’re also excited about the product itself! Special thanks to Steve G, George, Justin, and Mike at Newfangled; Mike, Tom, and the SteriPEN team; and Townsend Bertram & Company for letting us play with the SteriPEN in person!  ...
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Article

Work Hard, Play Hard

an Article written by Mark O’Brien on February 17, 2010
...satisfaction, and then work becomes skewed and strange–things fall apart.” Some people can sleep four hours a night and work 16 hours a day plus weekends. That’s cool, but it’s not me, and it won’t be anyone at Newfangled either....
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The Risks of Passive Communication

an Article written by Dave Mello on February 25, 2010
...are similar to what we’ve incubated at Newfangled. We communicate primarily via email, instant messenger, and project management software. The goal of providing the largest amount of uninterrupted time, particularly for the development and engineering teams, is something that we...
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Prospect Experience Design

Newsletter Signup Callouts

an Article published on March 1, 2010
...and Managing a Newsletter Campaign. I should explain that Newfangled sites typically do not offer the mailing mechanism and the email template creation function anymore; third parties like Constant Contact specialize in those services, but we encourage newsletter content pages,...
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How to Improve Your Bounce Rate

an Article published on March 9, 2010
...Customer Intent Landing Page Purpose Entire Website Purpose As an example, Newfangled used to have a popular blog post on “National Donut Day.”  It had a high number of visits but an extremely high bounce rate (and it has since...
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Prospect Experience Design

How the Design Feedback Funnel Actually Worked

an Article published on March 11, 2010
Newfangled recently launched a new site, quebradabakingco.com, with an old partner, ThomasBoston Advertising. The site is for Quebrada, a gourmet European-style bakery, and as Tom from ThomasBoston put it, the goal was to make people hungry. It’s often hard for...
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Article

Prototyping the Marriott

an Article published on January 13, 2010
...version of what Newfangled does for websites in our own prototyping process. The rationale sounds familiar; explaining why Marriott tested with a white foam mockup rather than a fully realized model of the new lobby, King says, “We didn’t want...
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