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Article

Survey Data on What Users Want

an Article written by Christopher Butler on June 28, 2011
...articles, I also began a persona development process for our site, creating a list of interview candidates and then spending time speaking with each one over the phone to get feedback on their relationship with Newfangled and how they use...
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Tell Me Your Problems

an Article published on April 24, 2008
...solutions and having the designer scratch their heads trying to figure out what the clients intentions were. At Newfangled, we provide the client with a Website Profile questionnaire at the beginning of the project to help them think through some of...
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QA?

an Article published on July 3, 2008
...the Newfangled project world is a plan to make sure that everything works as it was intended to work and looks as it was intended to look. We recently revamped our Project Anatomy document, which specifies all the steps and...
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Prospect Experience Design

In Real Life

an Article written by Christopher Butler on January 19, 2009
...much prefer the old hand-painted illustrations, however inaccurate they may be. Here are a couple examples of graphics that embrace the IRL sensibility (Click the images to see more. The second one is a video.): What say the Newfangled designers??...
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The Great Equalizer

an Article written by Christopher Butler on January 23, 2009
...500 words or so – and cover topics ranging from science, religion, technology, biology, ethics, etc. One that I read last night was particularly interesting to me relative to what we do at Newfangled. In his contribution, titled “Altruism on...
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Simplicity

an Article written by Christopher Butler on January 29, 2009
...lives (you’ll see what I mean). This reminds me of a slogan that we say here at Newfangled – sometimes sarcastically, sometimes in a celebratory way – “Another day, another rectangle,” which points out that, from a design perspective, sometimes...
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Screens Within Screens

an Article written by Christopher Butler on February 9, 2009
...to under one hour per day! Clearly Newfangled employees are going to be on the fringe here: we spend all day on the internet (so, roughly 7.5 hours per day) and probably comparatively little watching television (several of us don’t...
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Email Marketing

Marketing Automation for e-Commerce

an Article published on July 28, 2014
...items. We can also send automated programs based on when accessories might be needed. For example, if you were to purchase a new weed eater from JThomas (a landscaping tools parts distributor, and Newfangled client), they could put you in...
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