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Prospect Experience Design

The (Somewhat Commoditized) State of Web Design

an Article written by Christopher Butler on February 16, 2015

...how pages look on phones and no time thinking about how the data got on the page. Look, I know that sounds harsh, but I’ve been saying that front-end web design is becoming commoditized for so long — and pointing...

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Prospect Experience Design

The Design of Your Content Is as Important as the Content Itself

an Article written by Christopher Butler on February 26, 2022

It’s one thing to design a website well; it’s entirely another to sustain its design. Design, after all, is not just a one-time project. It is an ongoing and exceedingly labor-intensive process, as active and fluid as producing the...

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Which Ads Bother You?

an Article published on August 15, 2008

...is higher. However, if I simply go to a website, even if I go there regularly, Im not certain that there will be any particular content Ill want to experience until Ive had a chance to scan through the page....

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Prospect Experience Design

Creative Questionnaire: Liz Dubois

an Article published on January 20, 2009

...in 2008. Current Project: Never just one! I am in the midst of illustrating three different features for Highlights Magazine, I just received a 32-page picture book from Scholastic to illustrate, and I am constantly working on the next line...

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Interview: Tom Diederich, Cadence Design Systems

an Article published on August 11, 2008

...Intuit’s online communities. CB: What makes Cadence a cut above its competitors? TD: Our new website puts community front and center – right on the landing page of cadence.com. I don’t think there is another company in our industry (or...

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A Few Unique User Interface Approaches for Ecommerce Sites

an Article published on June 4, 2008

...steps, Gap has put all the steps into one flexible flash-driven application. You can edit any of your information without having to load a new page, or click back on your browser by using the simple edit buttons beneath each...

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Building Your Online Reputation

an Article published on January 17, 2008

...on the left column of the search results page, there is an RSS feed for your search. By subscribing to that feed, youll now get an alert every time your query is used in a blog somewhere. Even if blogging...

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Resource of the Week

an Article published on February 5, 2008

30+ Free Three-Column Website Templates from mashable.com. Note to all you prima donna web designers out there: these templates provide great starting points for page architecture and eliminate having to reinvent the wheel every time you design a site. Remember,...

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Creative Questionnaire: Sixten Abbot

an Article published on October 15, 2008

...smoosh them together… You cant really do that online. It requires more forethought, and sometimes there isnt time for that, so its conceivable that even a well-designed site can have a really ugly page when all is said and done....

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The Google Chrome Comic

an Article published on September 19, 2008

...filled with techno-speak (my apologies to those who love reading white papers). It was a 37-page graphic novel by comic book artist Scott McCloud (his 1993 book, Understanding Comics is a great analysis of the medium). Scotts clean, demonstrative style...

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