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Email Marketing

Sample Automated Marketing Programs - part 4

an Article published on November 12, 2013

...update their subscription status field and mark them as unsubscribed. Most likely, people who enter this program will end up being removed from your list.  But there will be cases where leads re-engage, so it is a worthwhile campaign as...

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How We Built the Merge Records Website to Handle All Those Digital Music Files

an Article published on February 5, 2014

...and marketing automation integration, which together form the lead development ecosystem that Mark and Chris wrote about in The Future of Web Development. The website, therefore, sits at the center of a larger ecosystem of web services managing the flow...

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Email Marketing

Sample Automated Marketing Programs - part 1

an Article published on October 28, 2013

...a client checkbox – that you could mark whenever a contact becomes a client.  Regardless, having good clean data in your list is going to be the most important part of an automated program like this. Step 2: Use the...

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Prospect Experience Design

Casual Fridays: The Agency Homepage

an Article written by Mark O’Brien on June 6, 2014

In this episode Chris and Mark talk about homepages, with a specific focus on the evolution and future of our homepage, and the way agencies have evolved their homepages as well. This is a nice companion piece to Chris’s article...

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The Non-Written Disciplines of Writing: Editing

an Article written by Christopher Butler on October 18, 2010

...many people swear by printing out drafts, as reading from the page tends to make mistakes and issues of flow much easier to identify. The more complex kind of editing is far less mechanical and involves the shaping of your...

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Prospect Experience Design

Planning for a Rebuild

an Article written by Christopher Butler on January 7, 2013

...using your site, as well as properly transition the right visitors into customers, you are missing out. And just so we’re clear, “understanding” and “transitioning” aren’t just hand-wave-ese for standard session data analytics — like visits, page views, conversions, and...

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Your Website Is a Work of Commerce, Not a Work of Art

an Article written by Mark O’Brien on July 18, 2011

...usable site. You will not lose a site visitor because the home page is not splashy enough, but you will lose plenty if the site is so “creative” that the visitor cannot figure out how to get to your portfolio...

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The Two Things about Website Measurement

an Article written by Christopher Butler on June 14, 2011

...should be qualified by another one: How many visits did your website get this week? But, how many of them converted? How many views did this page on your website get today? But, how many of them bounced? You see,...

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Creating CRM Efficiencies for Imprivata.com

an Article published on March 10, 2011

...content creation than managing its crm integration. Before the rebuild Prior to the rebuild, the client generated unique registration forms for every premium asset, then embedded those forms in an open HTML area of the resource details page. Once a...

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Security and Shopper-Focused Technology

an Article written by Christopher Butler on May 11, 2011

...in to a web page, my browser asks me if I want to save that information so I don’t have to log in again next time. Additionally, some websites do this on their own, creating a unique cookie storing your...

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