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Article

CTA Stats

an Article written by Christopher Butler on March 13, 2009
...upcoming HOW Design Conference (Mark will be speaking on web strategy), our goal is to consistently share our expertise. Our philosophy is that by generating content that shares our knowledge, our site will become a hub of activity that ultimately...
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Article

Your Website is Not for You!

an Article written by Christopher Butler on January 31, 2011
...product (no specific names, though—we’re acting as people who don’t yet know about your firm) and follow the path from landing on your site’s homepage to finding a low level detail page and responding to a call to action. If...
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Publication

Future Daydream

a Publication written by Christopher Butler on December 11, 2012
...by John Napier in his book Hands. Perhaps so. But as long as screens are central to our interaction with the world, we’ll likely need to add a few to our repertoire. Undoubtedly, page turning was a tricky leap for...
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Twitter: Changing How We Read & Write Online

an Article published on May 8, 2009
...attention spans. Having everything broken down into convenient little 140-character bites will surely change the way we consume information online. I, for one, admit that it’s much more difficult to digest a multi-page news story now that I’ve grown accustomed...
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Article
CRM

How to Create Salesforce List Views

an Article published on August 13, 2014
...view looks. You can sort by different columns (ascending or descending) by clicking the column name once or twice. You can choose how many records to display on the page. If you are sorting on a column with text, an...
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Prospect Experience Design

Your Ego is a Bad Designer

an Article written by Christopher Butler on March 20, 2012
...probably arranged those header elements with an earlier priority in mind—keeping the header shallow so as to get more page information above the fold, for instance—but if you don’t explain that to your client, they won’t make the connection on...
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Prospect Experience Design

Planning for a Rebuild

an Article written by Christopher Butler on January 7, 2013
...using your site, as well as properly transition the right visitors into customers, you are missing out. And just so we’re clear, “understanding” and “transitioning” aren’t just hand-wave-ese for standard session data analytics — like visits, page views, conversions, and...
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Page

Work

a Page published on July 1, 2014
[display-posts post_type=”casestudy” include_excerpt=”1″ posts_per_page=”999″]    ...
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