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Content Strategy

How Much (work) is a Website? A lot!

an Article written by Christopher Butler on August 29, 2008

...this point that we can most accurately establish a budget and schedule for a project. To be clear, not every project we’re involved with needs a “Newfangled” strategic planning phase. Some of our best projects have begun right out of...

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How A Content Strategy Helps to Retain Clients

an Article written by Mark O’Brien on June 22, 2011

Monday, June 6th was a great day at Newfangled. Litecontrol, one of our best and longest-tenured clients, went live with the new website we built for them. If it weren’t for our content strategy, we very well might not have...

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Win Without Pitching Webinars

an Article written by Mark O’Brien on June 2, 2009

Blair Enns, one of Newfangled’s mentors, has an excellent two part webinar series coming up that I’d recommend to any agency that is interested in sharpening their positioning in order to increase their sales close rate. “Positioning Your Firm, Part...

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Email Marketing

Browser Consistency and Popularity

an Article published on August 19, 2009

...the right is taken from a Newfangled site that is currently in development. The top line is from Internet Explorer; the bottom is from Firefox. They are both taken from the exact same spot on the exact same site with...

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The Risks of Passive Communication

an Article written by Dave Mello on February 25, 2010

...are similar to what we’ve incubated at Newfangled. We communicate primarily via email, instant messenger, and project management software. The goal of providing the largest amount of uninterrupted time, particularly for the development and engineering teams, is something that we...

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Developing A Social Media Identity

an Article published on July 13, 2012

...and blog posts. Below are examples of ways Newfangled uses social media to connect with our community. Example of questions Chris Butler asked on LinkedIn about Twitter preferences. You should check out the answers he received. They may help with your...

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Work Hard, Play Hard

an Article written by Mark O’Brien on February 17, 2010

...satisfaction, and then work becomes skewed and strange–things fall apart.” Some people can sleep four hours a night and work 16 hours a day plus weekends. That’s cool, but it’s not me, and it won’t be anyone at Newfangled either....

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Prototyping the Marriott

an Article published on January 13, 2010

...version of what Newfangled does for websites in our own prototyping process. The rationale sounds familiar; explaining why Marriott tested with a white foam mockup rather than a fully realized model of the new lobby, King says, “We didn’t want...

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American Forest Foundation Site Goes Live

an Article published on April 4, 2011

Last week, Newfangled launched a new site for the American Forest Foundation (affoundation.org). AFF joined with Newfangled and Bates Creative Group to create a series of sites for the Forest Foundation. The first of which was their main site. Next...

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CRM

Email Tips (or, How to Stay Friends When Communicating By Machine)

an Article written by Lauren Clarke on October 19, 2012

There are lots of resources at our disposal when it comes to facilitating and managing communication during the web development process. At Newfangled, we’ve experimented with and researched several tools on the market and even developed our own software to...

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