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Prospect Experience Design

A Sense of Place

an Article written by Mark O’Brien on March 27, 2009

...means that every page is your home page. I suggest that you go through your site today, and analyze how usable each page is based on its own merits. Look at each page as if it were the only gateway...

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Prospect Experience Design

The Use of Mood Boards in the Web Design Process

an Article written by Mark O’Brien on June 12, 2012

...along the way.Jumping right into home and sub page designs is too much of a leap for most clients, even though it seems like the obvious thing to do. When you jump right into page design decisions, the client often...

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Prioritizing Content and the Fear of the Fold

an Article published on November 17, 2007

...up and down your web pages. This is absolutely essential when it comes to the home page. People just don’t scroll on the home page. To be fair, the article from which I pulled this quote goes on to make...

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Your Content's Qualitative Value

an Article published on July 16, 2010

...to leave the site after visiting those pages. What it’s not so good for showing is why those things are happening. Are people spending more time on a page because they’re engaged or because they’re confused? If a page has...

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Let YouTube Help You with Video

an Article published on July 3, 2012

...first “frame” of the video. Super simple and flexible. Any content page — be it a blogpost, a regular menu page, a case study page, or a newsletter page — can allow one or more videos to be placed and...

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Great Referral Traffic

an Article written by Christopher Butler on August 14, 2009

...newsletters, though you forgot ours 😉” and included a link to our newsletter page. Shortly after, they messaged back to let me know that they’d added the Newfangled newsletter to their list. I was surprised! Within an hour, we started...

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How to Improve Your Bounce Rate

an Article published on March 9, 2010

...a bounce. The bounce rate for an individual page of a website is determined by the number of users that access a page and leave the site without clicking to another page within the specified time period. When you’re looking...

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Prospect Experience Design

What to think about when Prototyping a Mobile Website

an Article published on February 25, 2010

...screenshot above, you’re brought to the prototype page that shows the details page for a blog. On this page, we have mimicked how a user would scroll “below-the-fold”. I could go on and show you each individual page for the...

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Meet Newfangled: Lisa DiIorio Smith

an Article published on February 3, 2015

To give you an inside look at the people who make up Newfangled, we’re having our people interview each other. This month, designer Justin Kerr interviews developer Lisa DiIorio Smith . In the four years since she arrived at Newfangled,...

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Email Marketing

The Newfangled Difference

an Article published on May 20, 2015

...attended an entire event for one vendor. Going through this process gave me a unique perspective. After just a short time at Newfangled, I already see three key differences between other vendors and what Newfangled provides clients using ActOn. 1....

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