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Article

Tell Me Your Problems

an Article published on April 24, 2008
...solutions and having the designer scratch their heads trying to figure out what the clients intentions were. At Newfangled, we provide the client with a Website Profile questionnaire at the beginning of the project to help them think through some of...
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Article

QA?

an Article published on July 3, 2008
...the Newfangled project world is a plan to make sure that everything works as it was intended to work and looks as it was intended to look. We recently revamped our Project Anatomy document, which specifies all the steps and...
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Article

Intro to CRM & Web Lead Management

an Article published on January 31, 2011
...I made a goal to finally tackle this subject and get a better understanding of the CRM and Lead Marketing Automation landscape. I shared what I learned with the Newfangled team in a recent Lunch & Learn session, but also...
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Prospect Experience Design

In Real Life

an Article written by Christopher Butler on January 19, 2009
...much prefer the old hand-painted illustrations, however inaccurate they may be. Here are a couple examples of graphics that embrace the IRL sensibility (Click the images to see more. The second one is a video.): What say the Newfangled designers??...
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Article

Screens Within Screens

an Article written by Christopher Butler on February 9, 2009
...to under one hour per day! Clearly Newfangled employees are going to be on the fringe here: we spend all day on the internet (so, roughly 7.5 hours per day) and probably comparatively little watching television (several of us don’t...
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Article

The Quantified Worker

an Article written by Christopher Butler on February 10, 2009
...company (as apposed to a client). I dug a bit deeper and saw that about 90% of that “service” total is actually my Newfangled strategy time. This aligns much more with my sense for how I spend my time here....
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Content Strategy

Communicating technically to the non-technical

an Article written by Dave Mello on March 6, 2009
At Newfangled, one of our most important services to our clients is helping them make sense of the web. We’ve gotten really good at it. Systems such as our grey-screen prototyping process are excellent facilitators at conveying complex technical systems...
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Prospect Experience Design

Web Design 101: Matching Colors on the Web

an Article published on March 9, 2009
...in-depth explanation for those who crave more technical data. Adobe Photoshop (Newfangled’s web design tool of choice) approximates color matching through its Color Picker. There are several color libraries available through the picker, such as the Pantone Color Matching System...
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