Search Newfangled

Article

Email Marketing

What You Need to Know About Revenue Attribution with Marketing Automation

an Article written by Mark O’Brien on July 7, 2014

...through ten years of data and see which content has driven the most sales — is it the blogs, the webinars, the email campaigns, the whitepaper downloads, the case studies, the pricing page, the testimonials page, or some combination? Surely,...

Read Now About

Article

Guiding Your Blog Out of the Wilderness

an Article written by Christopher Butler on March 31, 2010

...simply recording yourself speaking may allow you to develop good content much more quickly than struggling with words on a page. Once you’ve done this enough, your recordings could also be transcribed and turned into written posts. Even if you...

Read Now About

Article

Online Tracking: If They Are Watching, Should You Watch, Too?

an Article written by Christopher Butler on September 30, 2010

...say, a Google search results page (this could be done for any search engine), would assign that user a unique identification number within a cookie that stores the query they submitted that led them to click the link from Google...

Read Now About

Article

Prospect Experience Design

Prototype to Site: Brahmin.com's Main Nav

an Article published on October 28, 2009

...any prototyping process, there will be some things that require stretching the imagination to envision. For this project, however, the design was one of the greatest driving factors, and we knew from the start what the general page structure would...

Read Now About

Article

I Am The Average User

an Article written by Lauren Clarke on June 16, 2010

...on a page create visual cues for the user and make pages easy to grasp. Use conventions Conventions only become conventions if they work; they offer a sense of familiarity for the user and help make our sites self-explanatory. Break...

Read Now About

Article

Prospect Experience Design

Tracks & Trails—The Eagle Has Landed!

an Article published on October 16, 2009

...in certain parts of the site. Balancing general infromation, specific information and related information on a single page without losing focus can be very tricky. Information “layerng” also helped keep things under control, like the tabbed sections and the image...

Read Now About

Article

Using Google Analytics? Here's a tool that I find useful.

an Article published on September 3, 2009

...visiting your Analytics account, the “extra step” of clicking the “Access Analytics” button is removed.  Now, when visiting the Analytics page you’re brought straight to the data set. Allow you to expand the data set full-width so you can focus...

Read Now About

Article

My Mixbook for 2011

an Article written by Christopher Butler on November 10, 2011

...excited and happy with how they turned out. A Year of Ideas, Volume 3 contains 25 articles that I read online in 2011. (Pictures taken by Dave Mello) The book is a 365-page (unintentional) digest-size paperback. The interior follows a...

Read Now About

Article

Content Strategy

What's Really Holding Back Your Content Strategy

an Article written by Lauren O’Brien on August 25, 2015

...certain threshold of number of clicks per article? Is it overall traffic, time on page, and bounce rate per article? Whatever the metric, whatever the goal, take time every month to evaluate your content. And if the numbers aren’t where...

Read Now About

Article

Offline Thinking

an Article written by Christopher Butler on January 17, 2012

...think is important or might want to reference later, I’ll get all futurey and take a picture of the page with my iPhone, which eventually makes its way to my Evernote account. It doesn’t work every time, but ideally, the...

Read Now About