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Content Strategy
Experimenting with Backbone/Marionette Template Organization vs. Performance
...and produces a single, static file containing all of my partials. 2. The first time a client browser loads the page, this rollup is retrieved in one http request. The contents of this file are then regex-ed into their respective...
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Prospect Experience Design
Planning for a Rebuild
...using your site, as well as properly transition the right visitors into customers, you are missing out. And just so we’re clear, “understanding” and “transitioning” aren’t just hand-wave-ese for standard session data analytics — like visits, page views, conversions, and...
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Self-Editing for the Nonprofessional Writer
...any reading path other than the natural start-to-finish one should help with this. General tips and tools Print it out. It’s worth repeating, because it’s surprising how much that simple change can make an error jump off the page. Look...
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On Letting Go
...variety in page layouts, the prototype was our best defense. And frankly, we had no problem gaining and keeping that control because no one else had the technology to do it themselves. Eventually, though, they did. In the mid-2000s, other...
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Content Strategy
It's Time to Diversify Your Media Portfolio
...wherever they go, whether they are staring at a page or a screen or commuting to work or running a wooded trail. Can your content do that? Or is there just one way for your audience to experience it? How...
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Inbound vs. Outbound? How about both?
...to both create more content, and increase your email list. A key metric we’ve observed is that an agency will receive roughly 17.5 visitors per month on average for each page on their site that has at least 500...
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A Year of Ideas
Is it preferable to read long format content on a screen or on the printed page? This is a question that I think we’re going to be wrestling with as a culture for some time to come. In the meantime...
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My Love-Hate Relationship with Email
...I can answer and get on with my day. The frustratingly best emails are the ones that feel like I opened up a James Joyce novel to a random page and started reading. I’m sure this email has some context...
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Prospect Experience Design
You Probably Need a Stock Imagery Style Guide
...example, on a content hub landing page, you may see that article in a list with a thumbnail next to it. Or, when it’s shared on Facebook, Twitter, or LinkedIn, you’ll see it in your feed with an image as...
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