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Prospect Experience Design

You, the Other Kind of Business Leader

an Article written by Christopher Butler on October 20, 2013

...to do what they do best. It’s no coincidence that many of our treasured entrepreneurship stories begin with two people, rather than just one. It was Jobs and Wozniak; Gates and Allen; Brin and Page. I could go on and...

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Meet Newfangled: Lisa DiIorio Smith

an Article published on February 3, 2015

...somebody to hold your hand. If you have an inclination to improve something on the web, do it. Put up a web page, start writing a blog, set up a Tumblr account and throw pictures at it. Just figure out...

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Prospect Experience Design

The (Somewhat Commoditized) State of Web Design

an Article written by Christopher Butler on February 16, 2015

...how pages look on phones and no time thinking about how the data got on the page. Look, I know that sounds harsh, but I’ve been saying that front-end web design is becoming commoditized for so long — and pointing...

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The Talk Bubble is About to Pop, Part 1

an Article written by Christopher Butler on July 26, 2010

...We’ve the tools to try things out, but we’re lacking things to point to as specimens. The pencil can’t hover above the page forever.” Needless to say, I agree with both of them that we’ve hastily given away the method...

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Building a WordPress Site

an Article published on July 20, 2009

...free to use it for anything from your cat’s home page to a Fortune 5 web site without paying anyone a license fee. About WordPress.orgOn this site you can download and install a software script called WordPress. To do this...

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Self Evaluation: Response to Bakers Common Struggles in Firms, Positioning

an Article published on November 14, 2008

...projects for their clients. We can say it so confidently that we choose to say it–in rather large type–on our home page. In a recent conversation with David it came to light that he actually thought our market was to...

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A Value-Based Content Strategy

an Article written by Christopher Butler on July 14, 2009

...a post from a woman I follow on Tumblr named Nina, a smart, 20-year-old product design student at Stanford. I don’t know Nina personally, nor can I even remember how I ended up finding her Tumblr page, but if all...

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Web Design 101: Jagged Text

an Article published on December 16, 2008

Question: Why does the text on my site look rough or jagged? Answer: Any editable text on a web page (you can highlight it with your cursor) is HTML text. HTML text is generated by your web browser and displayed...

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What Will Happen to Social Media if Marketers Keep Doing Spammy Stuff?

an Article written by Christopher Butler on January 26, 2009

...Facebook advertisers after “fans” of their Facebook page complained about being shown in HubSpot advertisements (you know the ones- so-and-so is a fan of such-and-such). But, I don’t think people are going to abandon Facebook as a result. I think...

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"Invisible" Wisdom, Part 1

an Article published on June 21, 2010

...the better service. Instead, they almost always choose what they are most familiar with. The example that Beckwith uses is that when Steve Edleman established Edleman Telemarketing, he ran a full-page ad on the back of Telemarketing magazine every month...

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