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Email Marketing

Producing Content for Marketing Automation

an Article written by Tema Flanagan on June 2, 2014

...marketing automation. Here are a few other examples of beyond-the-basics campaigns you might want to consider. (Note that in each case, you’d be producing content that won’t exist on a standalone page in your site’s menu tree, but don’t forget...

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Content Strategy

How to Give New Life to Your Old Website

an Article published on October 27, 2009

...This is your most drastic option, but it also gives you the most value and “bang for your buck.” Your Newfangled Project Team will take you through the prototyping process (check out the prototype page to the right), which gives...

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Building Your Online Reputation

an Article published on January 17, 2008

...on the left column of the search results page, there is an RSS feed for your search. By subscribing to that feed, youll now get an alert every time your query is used in a blog somewhere. Even if blogging...

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A Nice Social Media Story

an Article published on November 3, 2008

...promptly issued an APB to our developers, and within two hours – early on a Sunday – the bug was fixed, and we let Jill know via a comment on her Facebook page. Jill was very appreciative (she wasnt even...

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Self Evaluation: Response to Bakers Common Struggles in Firms, Positioning

an Article published on November 14, 2008

...projects for their clients. We can say it so confidently that we choose to say it–in rather large type–on our home page. In a recent conversation with David it came to light that he actually thought our market was to...

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A Year of Ideas

an Article written by Christopher Butler on November 12, 2009

Is it preferable to read long format content on a screen or on the printed page? This is a question that I think we’re going to be wrestling with as a culture for some time to come. In the meantime...

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Measuring "Busyness"

an Article written by Christopher Butler on November 18, 2009

...Gmail account and… count them one by one. Actually, I ended up counting them 50 by 50, since that’s the page limit in Gmail’s search results (see image at left). Needless to say, it took a while, but I did...

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Prospect Experience Design

2010: The Year of Better Web Fonts

an Article published on December 1, 2009

...web-safe fonts in my projects. Newfangled has implemented sIFR to embed fonts into some of our sites, but we’ve restricted its use mostly to page heads because of the slow load time and the clunkiness of using flash and javascript...

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Your Profile is Not Private, and other Seemingly Obvious Things...

an Article written by Christopher Butler on April 13, 2009

It seems obvious, but it apparently took a California court to rule that you can’t cry “invasion of privacy” when people circulate what you’ve posted to your MySpace page. When I see things like this, I think, why on Earth...

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A Few Unique User Interface Approaches for Ecommerce Sites

an Article published on June 4, 2008

...steps, Gap has put all the steps into one flexible flash-driven application. You can edit any of your information without having to load a new page, or click back on your browser by using the simple edit buttons beneath each...

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