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What Will Happen to Social Media if Marketers Keep Doing Spammy Stuff?

an Article written by Christopher Butler on January 26, 2009

...Facebook advertisers after “fans” of their Facebook page complained about being shown in HubSpot advertisements (you know the ones- so-and-so is a fan of such-and-such). But, I don’t think people are going to abandon Facebook as a result. I think...

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What is SSL?

an Article published on February 13, 2009

SSL (or secure sockets layer) is a way for a user to verify two things about a server they are trying to contact for requesting a web page. The first is that they are communicating with the exact server they...

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Why Did One Campaign Do Better Than Another?

an Article written by Christopher Butler on October 20, 2009

...the first month than “The Future of the Web, Part 1” (229), and a lower bounce rate (44%), but notice the all time numbers: this page has been viewed 1092 times since it was published with an overall average bounce...

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Creating CRM Efficiencies for Imprivata.com

an Article published on March 10, 2011

...content creation than managing its crm integration. Before the rebuild Prior to the rebuild, the client generated unique registration forms for every premium asset, then embedded those forms in an open HTML area of the resource details page. Once a...

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Prospect Experience Design

Website Calls to Action

an Article written by Mark O’Brien on March 18, 2009

...to be clearly identifiable. You’ll see an example of this in the right sidebar of this page. Calls to action must be compelling These calls have to build on the momentum you’ve created. The traffic is on your site for...

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Converting special characters and symbols to html

an Article published on March 28, 2009

Link within your website This is the code you need if you are trying to link to a page that on your site. <a href=”page2.html”>This is a link</a> Example:This is a link to /newfangled_employee_blogs   Linking to an external site:...

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Digital Conservation: Where Does My Facebook Data Go?

an Article written by Christopher Butler on March 31, 2009

...do a little digging. First, I Googled “what happens to my data if I delete my Facebook account?” I found this group page among the results, which claims that by using an obscure form on Facebook, your account will be...

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The Effect of Print on Demand Services on Web Content

an Article written by Christopher Butler on April 7, 2009

...book- this one 320 pages long, with more attention to text styling and size, as well as page and cover layout. I think the design changes I made will make the reading experience easier and nicer (I’ll post images when...

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Prospect Experience Design

Creative Questionnaire: Luke Wroblewski

an Article published on April 7, 2009

...of projects. We recently released a brand new Yahoo! toolbar, some new enhancements to My Yahoo!, began testing a new Yahoo! front page, and the list goes on. First step in my design process: Understand the factors that will influence...

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Cloud Computing and Privacy

an Article written by Christopher Butler on April 8, 2009

...makes a good point there. We chose to start sharing our data by using email services, but it wasn’t until advertisements started showing up on the right of our Gmail page that were related to the content of our emails...

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