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Content Strategy

Website Design Style Guide

an Article published on July 26, 2012

Last year, I produced a short tutorial video on how to prepare Photoshop (PSD) files for web production. It’s a quick overview of the process I use to properly set up and organize template files so that Newfangled’s developers can...

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Measuring "Busyness"

an Article written by Christopher Butler on November 18, 2009

...Gmail account and… count them one by one. Actually, I ended up counting them 50 by 50, since that’s the page limit in Gmail’s search results (see image at left). Needless to say, it took a while, but I did...

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Converting special characters and symbols to html

an Article published on March 28, 2009

Link within your website This is the code you need if you are trying to link to a page that on your site. <a href=”page2.html”>This is a link</a> Example:This is a link to /newfangled_employee_blogs   Linking to an external site:...

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Get started with metadata, and be part of the semantic web.

an Article published on October 4, 2012

...microdata and RDFa on the same page, as that will confuse a search engine. Okay, tech aside over.   Knowledge Graph Finally, I keep hinting at what’s going on with Google’s Knowledge Graph. To be clear, no one outside of...

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Prospect Experience Design

The Design Method

an Article written by Christopher Butler on May 1, 2014

...doing things here at Newfangled, or advising clients, or writing or speaking out there in the world, this balancing act was always in the forefront of my mind. Just before the Fall — toward the end of August, in fact...

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Resourcing to the Rescue

an Article published on July 3, 2008

...the exhaust system in an effort to get things on track. The most important part of this, though, is the way we drive it. How much and what kind of work do we let into Newfangled each month? What sort...

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Paid Media

Reevaluating Expectations Around Marketing Results

an Article written by Mark O'Brien on January 5, 2021

...other part of the process as much as you’d like, at your own risk. But Newfangled is in the results business, and the results business doesn’t work that way. We’ve been focusing on the discipline of results-based marketing for creative...

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The Newfangled Response to The 5 Hidden Costs of Running a CMS

an Article published on August 6, 2008

Eric linked me to an article this morning called The 5 Hidden Costs of Running a CMS, which I thought could use a response from our perspective. In fairness to the author, it sounds like he is referring to the...

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The Project Management Role in a Web Firm

an Article published on October 18, 2008

...ago, I managed every project Newfangled had. As we started to grow, it became clear that I could not simultaneously do this while also handling all the sales and the general running of the company. So, the age of the...

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Webinar

Content Strategy

Newfangled Webinar Roundtable: The Three Growth Stages of Committing to Marketing

hosted by Mark O’Brien on April 18, 2018

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Tune in for great insights from the folks who have dedicated themselves to implementing better habits and transforming their marketing systems....

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