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Prospect Experience Design

On Writing, for Creative People

an Article written by Christopher Butler on April 10, 2012

...good typography and shorter paragraphs. These things will give your page the visual structure it needs in order for a reader to make an informed decision as to whether to stay or go. Put simply, design is the difference between...

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Europe's New Internet Privacy Law: What You Need to Know

an Article published on March 15, 2012

...requirement through their site’s privacy policy. The new rule actually goes beyond this and requires user consent to place a cookie on their computer. However, many websites place cookies immediately upon the first page load, making prior consent problematic. Because...

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Prospect Experience Design

Usability: A Key Ingredient for Successful Websites

an Article published on February 7, 2012

...clients see how their website will look and work before design is applied or content is entered. The team reviews each prototype page and element at every step of the way and makes strategic adjustments as needed. This ensures that...

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Prospect Experience Design

Two Challenges to "Traditional" Interactive Designers

an Article written by Christopher Butler on February 2, 2012

...the best — are very well designed. They speak the designer’s language by paying attention to details that usually only those who have worked with typography would consciously recognize. The rest of us just see the page and know that it looks...

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Prospect Experience Design

Behind the Scenes: What it's Like to Write an Article

an Article written by Christopher Butler on January 24, 2012

...started working on the imagery for the article. I decided to start with the sketch of the head-with-text-for-a-face, which I’ll probably use as the main image that is featured on the homepage and the newsletter landing page. I originally created...

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Prospect Experience Design

It's a Shoe, Not an Airplane

an Article written by Christopher Butler on January 19, 2012

...as significant a responsibility to the web page as the cargo of human lives is to the dashboard. But seriously, it’s a shoe. The story behind buying a shoe is about as complex as, “it’s comfortable, stylish, and (maybe) conducive...

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Prospect Experience Design

Future Daydream

an Article written by Christopher Butler on January 10, 2012

...by John Napier in his book Hands. Perhaps so. But as long as screens are central to our interaction with the world, we’ll likely need to add a few to our repertoire. Undoubtedly, page turning was a tricky leap for...

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Quality Assurance For Developers

an Article written by Dave Mello on February 15, 2010

...render correctly with no blatant braking/alignment issues. If an image is going to be a banner graphic at the top of the page, make it work that way. Holding text can be made contextual by simply adding the description of...

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My Love-Hate Relationship with Email

an Article published on December 10, 2009

...I can answer and get on with my day. The frustratingly best emails are the ones that feel like I opened up a James Joyce novel to a random page and started reading. I’m sure this email has some context...

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I Love Typography

an Article published on February 18, 2008

...have hand-set metal type back in college before computers and desktop publishing took over. Theres something inherently beautiful about letter forms and the texture they create on the printed page. I first realized this during my sophomore year at RISD...

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