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Why @Font-Face Will Replace sIFR

an Article published on January 7, 2011

...a custom font like Garamond. A Flash file is created with the custom font embedded. The resulting .swf file is then served up via javascript to a web page with the custom font replacing the original browser font (this is...

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My Mixbook for 2010

an Article written by Christopher Butler on November 12, 2010

...further—specifically in order to create something good enough that I could give to others rather than print once for myself. After a couple of rough drafts, I ended up with a 334-page book, printed about 16 copies, and gave them...

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The Non-Written Disciplines of Writing: Editing

an Article written by Christopher Butler on October 18, 2010

...many people swear by printing out drafts, as reading from the page tends to make mistakes and issues of flow much easier to identify. The more complex kind of editing is far less mechanical and involves the shaping of your...

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Score a Content Touchdown

an Article published on September 27, 2010

...reinforce your brand, increase brand awareness, and bring in more sales and revenue.  The strategy helps define what type of content you are going to put on the page.  And then you can use tactics like a blog or newsletter,...

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The Two Things about Website Measurement

an Article written by Christopher Butler on June 14, 2011

...should be qualified by another one: How many visits did your website get this week? But, how many of them converted? How many views did this page on your website get today? But, how many of them bounced? You see,...

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The Non-Written Disciplines of Writing: Reading

an Article written by Christopher Butler on September 24, 2010

...simple ratio, something like “for every page you write, you should read five,” but I’m sure that whatever I came up with would be a gross underestimation. So try this: make reading part of your lifestyle. Work at it until...

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The Talk Bubble is About to Pop, Part 1

an Article written by Christopher Butler on July 26, 2010

...We’ve the tools to try things out, but we’re lacking things to point to as specimens. The pencil can’t hover above the page forever.” Needless to say, I agree with both of them that we’ve hastily given away the method...

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Prospect Experience Design

A Conversation with Information Designer Michael Babwahsingh

an Article written by Christopher Butler on July 16, 2010

...and image interacted, how you could just glance at a page spread and quickly get a sense of what was being discussed. Michael: I know what you mean. My mother – or maybe it was my father – had bought...

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Prospect Experience Design

Cool HTML5 Design Features

an Article published on July 8, 2010

...or down while it’s playing, right from the web page. There’s a video here from a developers conference in Australia demonstrating some of these features. As cool as each element is individually, imagine combining them, such as Canvas and SVG....

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"Invisible" Wisdom, Part 1

an Article published on June 21, 2010

...the better service. Instead, they almost always choose what they are most familiar with. The example that Beckwith uses is that when Steve Edleman established Edleman Telemarketing, he ran a full-page ad on the back of Telemarketing magazine every month...

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