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Article

Get Your Name Out There with Metadata

an Article published on August 31, 2012

Hello, I’m Page. I recently joined up here at Newfangled. I’m really into making the web smarter and more context-sensitive, so I’m going to be writing a series of posts on using metadata to organize your work on the web....

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Article

Is Purchasing Email Lists a Good Idea?

an Article written by Mark O’Brien on June 9, 2014

...experience and basic math. Allow me to explain. Newfangled has spent nearly 20 years working with agencies to build their websites. One of the wonderful benefits of partnering with agencies is that we get to talk to hundreds of agency...

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The Findings of the Digital Marketing for Small Agencies Survey

an Article written by Christopher Butler on July 30, 2012

...to action other than your contact us page? Percentages are based on 263 responses to this question (87.9% of all respondents). FIG XII. How many unique site visitors do you have per month? Percentages are based on 253 responses to...

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Article

Prospect Experience Design

Why Your Marketing is Not a Creative Opportunity

an Article written by Christopher Butler on June 20, 2016

...their latest concepts for their new website’s home page. And it was beautiful! They had a gorgeous, edge-to-edge image and headline at the top of the page that made what they do very clear. They featured some big projects they...

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Content Strategy

How Analytics Can Help You Refine and Engage Your Target Audiences

an Article written by Corey Florindi on March 5, 2021

...you’re performing for each audience you’re targeting. You can definitively track audiences by total page views, conversions, organic search sessions and time on page all through easy-to-digest infographics. You can see which audiences your content resonates with most, and which...

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Article

Why @Font-Face Will Replace sIFR

an Article published on January 7, 2011

...Mike Davidson and Mark Wubben. Since 2006, Newfangled has been recommending sIFR to our clients as an alternative to the few web-safe fonts available for browsers. Although it’s been a better solution than using graphics as a replacement for custom...

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Article

Our Web Development Book Series

an Article written by Christopher Butler on October 20, 2010

...to tell the story of how it came about… A Newfangled Approach to Your Website, Volume 2 (picture taken by Dave Mello) Soon after I inherited the job of writing our monthly newsletter from our founder, Eric Holter, Mark and...

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Article

Video: Newfangled Seminar Introduction

an Article published on March 12, 2015

About a month ago, Chris, Mark, Lauren and I all took a little field trip over to Fearrington Village to get a feel for the facilities and begin making plans for the Newfangled Seminar. While we were there, we each...

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Email Marketing

The Newfangled Seminar: A View to the Future

an Article written by Christopher Butler on March 5, 2015

After years of dreaming and discussion, we’re finally launching an event of our own. We’re calling it The Newfangled Seminar. I’ve done many events — both as a speaker, and as an organizer — and I can tell you this...

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Article

Email Marketing

Why Marketing Automation Programs Fail, Part 2: Training and Guidance

an Article published on February 10, 2014

Last week, I wrote a blog post about the fact that 3 out of 5 marketing automation implementations fail, and why I think that is happening. After writing the post, I was discussing this with Mark, and we realized that...

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