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Publication

How Websites Should Be Built

a Publication written by Christopher Butler on February 11, 2013

...you already know how the web-development process works, consider one question: How did your last project go? Brilliantly? If so, you may turn the page. But if your answer is that it could have been better, stick with me. When...

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Article

Prospect Experience Design

What to think about when Prototyping a Mobile Website

an Article published on February 25, 2010

...screenshot above, you’re brought to the prototype page that shows the details page for a blog. On this page, we have mimicked how a user would scroll “below-the-fold”. I could go on and show you each individual page for the...

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Publication

How to Avoid Scope Creep

a Publication written by Christopher Butler on December 11, 2012

...it sounds like this: “Can we have a slideshow?” “Absolutely!” “And can we have one on every page?” “Sure!” “And can we add as many images to them as we want?” “Of course!” “And can we make it so users...

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Article

Advanced Segmentation for Google Analytics - the why without the how

an Article published on May 6, 2009

...as a product category within a retail store, you’ll get a better sense of this analogy. Talking to a sales representative can be considered visiting a FAQ, search, or even a product details page, Checkout can be considered making a...

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Article

My Mixbook for 2011

an Article written by Christopher Butler on November 10, 2011

...excited and happy with how they turned out. A Year of Ideas, Volume 3 contains 25 articles that I read online in 2011. (Pictures taken by Dave Mello) The book is a 365-page (unintentional) digest-size paperback. The interior follows a...

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Article

Strategy Sessions: Advanced Keyword Research

an Article published on June 1, 2015

In this installment of Strategy Sessions, Lauren and I discuss advanced keyword research strategies that will strengthen your content marketing plan and help improve your overall SEO. Transcript Adam: Welcome to another addition of Strategy Sessions. I’m Adam Rightor. Lauren:...

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Article

Who Are You Speaking To?

an Article written by Christopher Butler on October 31, 2009

...out about us, many of our clients will recall searching for something online and finding our site among a search engine’s results. Great, SEO win! But that’s not really the full story. They usually go on to say that landing...

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Article

Content Strategy

How the Right Internal Review Process Accelerates Your Content Marketing

an Article published on August 21, 2020

...this case, not only do you have fodder for another piece of content, but you also already know at least one place where you should link your content together for viewers’ easy access (and SEO best practices). Doing so will...

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Article

The Valuable Content Marketing Book

an Article written by Christopher Butler on November 5, 2012

...just that we’ve been calling it SEO. But over the years, we’ve learned that attracting the unaware is only one step in a much deeper process. While SEO is critical to a functional content marketing system — you certainly won’t...

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Article

What is a Content Strategy Worth?

an Article written by Mark O’Brien on June 14, 2011

...them on a website project. The element of our site that guides our visitors from the first page they land on to a web form they will use to convert (newsletter, blog, webinar signup, contact us, etc.) is, again, our...

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