Search Newfangled

Article

Prospect Experience Design

An Offline Information Architecture Exercise

an Article written by Christopher Butler on June 20, 2011

...index cards with the common page and content types that our typical agency clients’ websites need—the kinds of information that you’d expect to find on a content-driven, pull-marketing website. These would be the cards that the team would need to...

Read Now About

Article

Content Strategy

How to Talk to Your Prospects

an Article published on April 17, 2019

...Right Message at the Right Time Talking about yourself might not be your best opening line when talking to complete strangers. Most cold prospects will not be entering your site through the front door of your home page or even...

Read Now About

Article

Prospect Experience Design

Maintaining Great Information Architecture Over the Lifespan of Your Website

an Article published on May 12, 2014

...typically doesn’t change very often, but you’ve just added a new service, and it needs to be showcased on the site. So, you add a new page and situate it in a way that makes sense in the site menu....

Read Now About

Article

Prospect Experience Design

How Sketch is Making Photoshop Better

an Article published on December 3, 2015

...work out the responsive breakpoints for a web page template. I can see all the breakpoints at a glance and I don’t have to stack up multiple breakpoints in a single layout. Once I’ve created my full-size layout I simply...

Read Now About

Article

How Content Marketing Works for Agencies

an Article written by Mark O’Brien on February 7, 2012

...successful as a marketing site. The creative director happened to be in the room, and he challenged me on the merits of the site I showed, saying that he thought the particular page I displayed was boring and certainly would...

Read Now About

Page

Page Not Found

a Page published on September 1, 2016

The page you are trying to view could not be found.

Read Now About

Article

Introduction to Podcasting, Part 2: Finding and Subscribing to Podcasts

an Article published on April 8, 2009

...directories to choose from, but ever since June of 2005, when Apple added podcasting, the iTunes Music Store has been the most important player in the game. Take a quick look at the main iTunes podcast page, and you’ll see...

Read Now About

Article

CRM

Things to Consider When Importing Data Into Salesforce

an Article published on March 3, 2015

...or apps to Salesforce, and some are general data loaders that are more robust than Salesforce’s native offerings. I’ll just touch on two tools that Newfangled has used for our import needs at various times: PeopleImport and Act-On. PeopleImport is...

Read Now About

Article

Prospect Experience Design

Typekit: Web Typography Frontier

an Article published on January 29, 2010

...that already use the Typekit service so I decided to try it out on our new site. I’m conservative by nature so I didn’t want to risk more than one text element per page failing. The new-and-improved newfangled.com has been...

Read Now About

Article

Prospect Experience Design

Mood Boards

an Article published on June 30, 2009

At Newfangled we recently began using Mood Boards as a first step in our design process to establish a site’s branding, typography, imagery, color palette and other design elements.  Mood Boards have been compared to an interior designer’s initial swatch...

Read Now About