Search Newfangled

Article

Perspective

an Article written by Christopher Butler on July 11, 2013

...in your mind’s eye, you can read that E as you would on a page — or have you drawn it backward, so that someone else standing before you could read it as if your forehead is the page? What...

Read Now About

Article

Developing an Effective Content Strategy

an Article written by Christopher Butler on July 30, 2008

...prospects can put to use. My only critique would be that while the titles are strong from an editorial point of view, the meta title for each Orange Thought simply duplicates the page title, rather than anticipating potential search queries...

Read Now About

Article

My Mixbook for 2011

an Article written by Christopher Butler on November 10, 2011

...excited and happy with how they turned out. A Year of Ideas, Volume 3 contains 25 articles that I read online in 2011. (Pictures taken by Dave Mello) The book is a 365-page (unintentional) digest-size paperback. The interior follows a...

Read Now About

Article

Content Strategy

Your content isn't just an asset, it's an employee.

an Article written by Christopher Butler on May 24, 2016

...subject that many more people than are likely to hire us are curious about. But still, almost 60,000 people have given Newfangled an average of 3 and a half minutes of their time, and almost 20% of them (~12,000) have...

Read Now About

Article

Prospect Experience Design

A Closer Look at the Visual Inventory, Part 2

an Article published on April 28, 2015

In my last post, I introduced one of Newfangled’s design deliverables, the Visual Inventory, a catalyst for conversation about the client’s goals which provides concrete examples for the client to respond to. In that initial discussion, I focused on two...

Read Now About

Article

I Love Typography

an Article published on February 18, 2008

Before I arrived at Newfangled, I spent 10 years as a print designer. While I enjoy the instant gratification of WYSIWYG that the world of pixels affords me, I miss specifying and setting type. I was even fortunate enough to...

Read Now About

Article

Google Analytics Individual Qualification

an Article published on August 30, 2009

...is a screenshot of the page you’re brought to after completing the exam. Resources to use while taking the exam: Tool to build a regex to filter an IP range. Google API, the various tracking options Google offers. Cookies, what...

Read Now About

Article

Prospect Experience Design

Meet the new Village Fertility Pharmacy!

an Article published on August 7, 2009

I am pleased to announce one of the newest additions to the Newfangled family, the redesigned Village Fertility Pharmacy! This site, which went live on July 31, was a complete rebuild/redesign. The means that we went back to the drawing...

Read Now About

Article

Simple Usability Tests: Reviewing the Testing Process and Lessons Learned from the Trenches

an Article written by Lauren Clarke on May 26, 2011

Last week at Newfangled we ordered a few pizzas and gathered ’round our conference table for our monthly lunch and learn session. For my presentation, I wanted to review the simple usability testing process, show the team some examples of...

Read Now About

Article

Prospect Experience Design

The Search for an Efficient, Effective Prototyping Tool

an Article published on February 26, 2015

...be the responsible thing to do. It helps you manage expectations, leads to more informed questions and allows for better collaboration with the design team. Newfangled develops sites using WordPress (or our own proprietary CMS), so it made sense to...

Read Now About