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Resourcing to the Rescue

an Article published on July 3, 2008

...the exhaust system in an effort to get things on track. The most important part of this, though, is the way we drive it. How much and what kind of work do we let into Newfangled each month? What sort...

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Paid Media

Reevaluating Expectations Around Marketing Results

an Article written by Mark O'Brien on January 5, 2021

...other part of the process as much as you’d like, at your own risk. But Newfangled is in the results business, and the results business doesn’t work that way. We’ve been focusing on the discipline of results-based marketing for creative...

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Article

The Project Management Role in a Web Firm

an Article published on October 18, 2008

...ago, I managed every project Newfangled had. As we started to grow, it became clear that I could not simultaneously do this while also handling all the sales and the general running of the company. So, the age of the...

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Content Strategy

How Much (work) is a Website? A lot!

an Article written by Christopher Butler on August 29, 2008

...this point that we can most accurately establish a budget and schedule for a project. To be clear, not every project we’re involved with needs a “Newfangled” strategic planning phase. Some of our best projects have begun right out of...

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Webinar

Content Strategy

Newfangled Webinar Roundtable: The Three Growth Stages of Committing to Marketing

hosted by Mark O’Brien on April 18, 2018

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Tune in for great insights from the folks who have dedicated themselves to implementing better habits and transforming their marketing systems....

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Article

A Newfangled Reading Rainbow Moment

an Article published on December 15, 2008

Able and I sat down this morning just to chat about a couple of books and share them with you: You can learn more about Dont Make Me Think and The Way Well Be here....

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Digital Marketing Insightsfrom Newfangled

a Page published on July 1, 2014

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Service

Email Marketing

a Service published on July 1, 2014

...through the buy cycle is at the heart of a thriving marketing strategy.  Testimonial Newfangled has been a force multiplier. They’ve helped us quickly spin up a sophisticated blend of marketing processes, technologies and services that include facilitated strategy, content...

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Article

American Forest Foundation Site Goes Live

an Article published on April 4, 2011

Last week, Newfangled launched a new site for the American Forest Foundation (affoundation.org). AFF joined with Newfangled and Bates Creative Group to create a series of sites for the Forest Foundation. The first of which was their main site. Next...

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Article

The Right Fit

an Article written by Mark O’Brien on December 8, 2009

...endure the charmingly masochistic life it demanded (praise be to great cooks everywhere). I had to face facts. Career-wise, food wasn’t the right fit. Not long after, I offered myself as a free intern to Newfangled, and the rest is...

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