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AdAge in a Recession

an Article written by Christopher Butler on April 22, 2009

I smiled when I saw this graphic on the cover page of AdAge from earlier this month (of course, I only received it in the mail today, along with last week’s and this week’s issues). But I appreciate their honesty,...

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Online Tracking: If They Are Watching, Should You Watch, Too?

an Article written by Christopher Butler on September 30, 2010

...say, a Google search results page (this could be done for any search engine), would assign that user a unique identification number within a cookie that stores the query they submitted that led them to click the link from Google...

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Guiding Your Blog Out of the Wilderness

an Article written by Christopher Butler on March 31, 2010

...simply recording yourself speaking may allow you to develop good content much more quickly than struggling with words on a page. Once you’ve done this enough, your recordings could also be transcribed and turned into written posts. Even if you...

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Sparklines: Intense, Simple Word-sized Graphics

an Article published on November 12, 2008

...of data points can be scanned and digested quickly; and they are much more efficient in their use of page real estate than tables of numbers. An excerpt from Professor Tuftes chapter on sparklines in his most recent book, Beautiful...

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Simple Usability Tests: Reviewing the Testing Process and Lessons Learned from the Trenches

an Article written by Lauren Clarke on May 26, 2011

Last week at Newfangled we ordered a few pizzas and gathered ’round our conference table for our monthly lunch and learn session. For my presentation, I wanted to review the simple usability testing process, show the team some examples of...

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Get started with metadata, and be part of the semantic web.

an Article published on October 4, 2012

...microdata and RDFa on the same page, as that will confuse a search engine. Okay, tech aside over.   Knowledge Graph Finally, I keep hinting at what’s going on with Google’s Knowledge Graph. To be clear, no one outside of...

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How to create a link in html

an Article published on April 20, 2009

To create a link within your website This is the code you need if you are trying to link to a page that is on your site. <a href=”page2.html”>This is a link</a> Example: This is a link to “newfangled_employee_blogs” Linking...

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Prospect Experience Design

2010: The Year of Better Web Fonts

an Article published on December 1, 2009

...web-safe fonts in my projects. Newfangled has implemented sIFR to embed fonts into some of our sites, but we’ve restricted its use mostly to page heads because of the slow load time and the clunkiness of using flash and javascript...

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Prospect Experience Design

Sourcing the Right Image

an Article published on June 7, 2013

...create a custom one for you. DIY Chris Butler and I produce all the custom graphics for the Newfangled site. Chris creates the newsletter illustrations and I’ve designed most of the webinar graphics, as well as the home page banners...

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Content Strategy

Website Design Style Guide

an Article published on July 26, 2012

Last year, I produced a short tutorial video on how to prepare Photoshop (PSD) files for web production. It’s a quick overview of the process I use to properly set up and organize template files so that Newfangled’s developers can...

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